Responsible for managing the Search Marketing team & strategy in JAPAC (Japan & Asia-Pacific)
Search Marketing:
-Paid Search (SEM)
-Organic Search (SEO)
-Site Search
Engines:
-Google, Bing, Yahoo, Naver (Korea), Baidu (Greater China)
Products:
-Digital Media (Adobe Creative Cloud, Photoshop, Acrobat, Lightroom, Digital Publishing Suite, Echosign, etc)
-Digital Marketing (Digital analytics, Social marketing, Web experience management, Testing and targeting, Media optimization, Campaign management)
Sectors:
Individuals, Students, Teams, Channel, Enterprise