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If there’s one word I can share about this process of delivering value to the customer, it is “overcommunicate”.  As a user advocate with that goal in mind, I have always believed in identifying the audience, crafting the right message for that audience, and evangelizing the consistency of that message across the communication vehicles of the brand. As I collaborate with my peers, I feel my goal as a content producer is all about developing, augmenting and maintaining a satisfying customer experience whether online, in print or face-to-face.

When executed well at the outset, the job of communicating the brand becomes an easy one because it doesn’t cause endless revisions of docu...

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