Jon is a hands-on team director, marketing specialist and strategic leader who remains business-objective driven in crafting campaigns that drive sales, increase loyalty and consideration. A consumer behavioralist at heart, he thinks it's more important to have a compass, than a map.
For more than 20 years, he has worked with major advertising agencies/consultancies in New York and the Midwest, building successful engagements and trusted partnerships. At Rosetta, Jon works with the Global Strategic Planning team, whose primary responsibility is to develop and deliver the Rosetta’s customer engagement strategy in a form that clients can activate, take to market, and realize tangible busi.