She is an astute digital marketing professional with over 8 years of experience with a strong emphasis on social media analytics, paid marketing and several go-to marketing strategies for various retail, e-commerce, automotive, hospitality, and BFSI clients. She has worked on various social media listening tools like Oracle SRM and Radian6. She has been instrumental in institutionalizing data-driven digital campaigns, Mar-Tech, and transformation set up across various Retail and e-commerce companies. ​