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Greater Boston Area United States

Marketing Strategist and Writer

Advertising / Marketing / PR

Developing marketing programs that convert is, both, art and science. While there are a ton of factors that figure into the formula for success, there's one idea that guides everything I do... I believe the best design and user experience will only delight your customers and achieve your goals if it's supported by messaging that evokes emotion. After all, every human being on the planet make decisions based on emotion first, and then rationalizes those decisions later using data and facts. The inverse is also true: even the most amazing copy can only achieve great outcomes if it's supported by a user experience or design that helps people to better understand and connect with your mess...