Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
Marketing Communications and Brands Manager
Industry
Electronics / Computer Hardware
About
17 years experience on Marketing and Communications areas, including business innovation, strategic planning (consumer and B2B), trade marketing management, new business development and PR for multinational industries such as Sony, Shell, Polaroid, Bristol-Myers Squibb, Votorantim, Stihl, AES and Hoechst&Rhodia;
Hands-on approach with in-depth technical and operational knowledge on all MARCOM tools, such as:
 Stakeholders mapping and brand positioning analyses, also promoting the Mktg and HR departments synergy improvement with great motivational results;
 FIFA World Cup 2014 Marketing Project Management;
 International marketing projects management leading more than 300 peopl
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