Not an MBA. Trained to be a Computer Programmer. Product of dot-com bubble burst. Communication happened accidently. Advertising came calling. Graduated to Marketing six years later. Now a highly dynamic & passionate Consumer focused Marketing leader.
My experience in the world of Branding comes from spending huge amount of time across the table- an agency environment and a marketing set-up. From selling to buying. From just the advertising to the entire brand set-up. From a cog in the wheel to wheel itself. I have also spent 10 months in Sales for Rado in West India as an additional responsibility.
I have played my bit in the evolution of few brands like John Players, HCL, Micromax, ...