Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Pioneer in cross-channel, integrated strategic planning
Industry
Advertising / Marketing / PR
About
As a strategist/planner, I have strong POVs... Truly actionable customer insights reveal motivation, not just behavior. Understanding customer journey requires documenting personal experience, not just purchase cycle or media usage. Effective collaboration means being able to consider and challenge other viewpoints, not just saying 'yes'. Intrigued? Let's talk.
In my spare time or on sleepless nights, I maintain my blog which basically documents my latest obsessions with various cosmetic/skincare products and routines. Either that or sewing a new pair of pants that will inevitably end up being too ill-fitting to wear...
Contact Details