Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Sr Analist Customer Experience / CRM Analytics at ABN AMRO Bank N.V.
Industry
Finance / Banking / Insurance
Website
http://analytics.lupanas.nl/About
10 years+ of experience on data analysis in a Marketing Intelligence department. Analyses & forecasting based on datamining on the customer database.
Application areas: segmentation, resource allocation, share of wallet/propensity/best next sell/churn/attrition,
performance management. Techniques: regression, CHAID, optimization.
Interested in: Business Intelligence {transformation of customer data into customer insights} and CRM
, ie. Analytical CRM, Optimization, Social media analytics
Specialties: datamining, crm, optimization
Contact Details