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Bangkok Metropolitan Area, Thailand Thailand

Assistant Professor at SASIN Chulalongkorn University

Education

As an academic, my research and teaching focus is on marketing strategy specifically in branding, pricing and international marketing. My dissertation (2008) was on the role of certification marks in marketing (University of Illinois at Urbana Champaign) which was supervised by Professor Kent B. Monroe, a pioneered research on psychology of pricing strategy and one of the legends in marketing (2011). At SASIN, I teach courses on brand management and pricing strategies for MBA/EMBA. I also teach PhD seminars on consumer behavior and advances in branding and pricing. I did co-teaching on accountancy & finance for none finance managers for MSc. At RUTGERS and ILLINOIS in USA, I offered cou...