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Saudi Arabia Saudi Arabia

CEO at Al Dahiya

Finance / Banking / Insurance

Over 21 years of experience in senior management with multinational organizations in the FMCG / Retail industry such as Unilever, Nestle, Savola Edible Oil, Kraft Foods and United Electronic "eXtra". Change agent and self-motivated P&L leader with proven success record in transitioning sales and marketing strategies into tactical action plans for maximized revenue growth and market penetration. Thorough knowledge of product/market mix and market entry strategies and scaling sales rapidly. Expert of setting and designing formats such as KPI’s, P&L reports and Financial Model among others. Catalyst-incubating new business opportunities and growing it to credible and well established positi...