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Hong Kong Hong Kong

Head of Digital Transformation, Omnichannel Retail Innovation Marketing CRM ECommerce Analytics

Apparel / Fashion

Championing Customer-centricity as a senior digital leader in HK, China and APAC today I am responsible to drive Customer Experience and Digital Transformation at Shiseido Group in Hong Kong. I work in the exec management team at the C-Suite level, and I am focused on driving Omnichannel excellence in Data Management, customer acquisition and retention/ loyalty strategies, digital operations, mobile, media, innovative marketing and digital retail & eCommerce solutions across a wide portfolio of iconic beauty and lifestyle brands at Shiseido Group. I lead: -Digital Delivery (Mobile/Web Dev/Digital IT) -Advanced Media Analytics -Digital Content Management (Social) -ECommerce (D2C) -Cus...