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Moscow, Russian Federation Russian Federation

CRM & Loyalty marketing professional

Advertising / Marketing / PR

- Over 12 years of professional field experience in marketing and 7 years in CRM and loyalty programs - Projects of customer-oriented business models and loyalty programs worked out and implemented in different markets (FMCG, B2B, retail). - Set up own methodology of sales planning on the base of customer loyalty KPI’s. - Team management skills (10 ppl in direct reporting, up to 60 ppl reporting in projects) - 15 publications in Marketing and Marketing Research, Marketing Communications, Practical Marketing, Marketing in Russia & Abroad - Ability to manipulate and analyze large data sets, manage databases, skills in statistical analysis (data mining, factor, cluster, regression analysis, ...