I acts like an entrepreneur for his portfolio of brands.I am responsible for achieving company goals of Sales and profitability of the brands assigned to him.I am responsible for Brand equity, Brand recall and the long term health of the brands. The position achieves this end through preparing strategic marketing plans, tactical plans and implementation of these. Brand Management position recommends and launches new products in light of company鈥檚 strategic marketing focus.I trains sales team on product related areas which helps sales team for effective promotion of these products.
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