23 years of experience in Sales and Trade Marketing with specific strength of building and set up of businesses in diverse industries and geographies. Successfully completed 3 Turn arounds and 2 set up of businesses along with managing Top line and Bottom line. Having significant experience in handling and managing large team ( cross functional ) and strategy formulation and implementation. Experience spanned over in channels like FMCG, Food and Beverage, Industrial sales, Key accounts, Liquor and Beverage.