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marketing marketers managing services designing brand equity thinking creatively excellence brand business practices aquatred goodyear markets improve quality international tedx global speak powerfully new achieve product customer reality classify define success ideas mind intelligence speaking voice sins of speaking story-telling out of box improving speak dr. sameer mathur internship iiminternship bra polarizing brand mobile devices apps vs ads apps tires case study harvard gino sa distribution channel management analysis hbr case branding strategy brand architecture brand equity working measured branding work branding business trends country origin foreign developed developing support speaking sins