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How can a company build and manage its product mix & product lines ?

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Manisha Shrivastava

A company can build and manage its product mix and lines through product line analysis. Product line analysis involves examining the sales, profits, and market profile of current product lines. It also considers how individual products relate to and complement each other to offer an optimal set of products to customers. For example, Michelin offers different product lines like tires, maps, and restaurant rating services that are related and appeal to various customer needs. Managing a company's product mix involves factors such as product width, length, depth, and consistency.

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How can a company build and manage its product mix & product lines ?
EACH PRODUCT IS RELATEDTO OTHER PRODUCTTO ENSURETHAT A FIRM IS OFFERING & MARKETING OPTIMAL SET OF PRODUCTS.
How can a company build and manage its product mix & product lines ?
PRODUCT SYSTEM
PRODUCT MIX
MICHELIN HAS 3 PRODUCT LINES, i) TYRES ii) MAPS iii) RESTAURANT RATING SERVICES
Companys product mix consists of, i) Width ii) Length iii)Depth iv)Consistency
TO BUILD & MANAGE PRODUCT LINES
PLA- PRODUCT LINE ANALYSIS
I. SALES AND PROFITS
II. MARKETING PROFILE
PLA PRODUCT MIX PRICING PRODUCT LINE LENGTH
How can a company build and manage its product mix & product lines ?
PROF. SAMEER MATHUR Indian Institute Of Management, Professor in Marketing www.IIMInternship.com Created By; SIDHANT PATI NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA As an intern, under the guidance of,

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How can a company build and manage its product mix & product lines ?