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Real Groovy

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- Real Groovy is a New Zealand music retailer that currently only has 4 store locations and is facing challenges from increasing digital music piracy and competition from other retailers. - While record sales are decreasing, digital music sales are increasing. However, Real Groovy is missing out on these digital music sales by not recognizing and starting to sell digital music. - To combat challenges and grow its business, Real Groovy should open new store locations in more areas to boost brand recognition, start selling digital music to capture that growing market, and enhance its special services to retain customers facing competition.

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Ji Heo Han 4941107
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Publishing its own 2 magazines Running a movie ticket box
its Current situations and Future
Trend in music sales Digital Piracy Location Competition
While record sales decreased ,
Digital music sales surged Nearly Doubled
Record sales Digital music sales
It is not this... But actually it is... just invisible
People prefer downloading because.. It is easy It is free It is fast But it is Illegal!
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Real Groovy has ONLY 4 stores nationwide AUCKLAND CHRISTCURCH DUNEDIN WELLINGTON
May be losing potential customers + Brand recognition especially in rural areas. . .
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JB HI Fi The Warehouse Borders
New entrant, Australian music, DVD, games and hardware retailer
King of the Discount accessing more older and general market
Focuses on music as well as books, stationeries and gifts
They threat REAL GROOVY With Lower price + Other range of products
So,
Digital music sales New stores Service differentiation
Recognise and Start to sell digital music Do not miss out potential market!
Start up new stores in different locations Get more Brand Recognition!
Provide Real Groovy’s special services Do not lose Customers from competitors! Only available in...
This PowerPoint is based on the situation analysis report from BUSINESS 191 Links to images: http://imagesearch.naver.com/search.naver?where=idetail&rev=4&query=%C0%BD%BE%C7&from=image&ac=-1&sort=0&res_fr=0&res_to=0&merge=0&start=2&a=pho_l&f=tab&r=2&u=http%3A%2F%2Fcafe.naver.com%2Ftidzmadudtj%2F1045 http://imagesearch.naver.com/search.naver?where=idetail&rev=4&query=%BD%C3%B0%A3&from=image&ac=-1&sort=0&res_fr=0&res_to=0&merge=0&start=6&a=pho_l&f=tab&r=6&u=http%3A%2F%2Fcafe.naver.com%2Fxxmusic%2F12710 www.twistingthrottle.com/images/real-groovy.gif
http://www.tgv.com.au/IPOH/TGV/resources/images/dynamic/050127_JPG_JB_HERO_1_resized_434_152.jpg http://rcd.typepad.com/rcd/Whg_2DLogo_2DLarge.png www.nonstopmac.com/images/ipod-family.jpg www.catholicweekly.com.au/images/2602.jpg www.corante.com/.../archives/images/iPod.gif http://www.the-reel-mccoy.com/movies/2003/images/PiratesOfTheCaribbean_poster.jpg www. borders stores.com http://blogs.guardian.co.uk/digitalcontent/images/click3dec2007.jpg http://images.travelpod.com/users/dane/usa_- summer_04.1091210220.raining_on_kids.jpg

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