Personal Information
Organization / Workplace
Punjab India
Occupation
Associate Professor in Management
Industry
Education
About
An academician with over 5 years of teaching experience and a flair for research in advertising, retailing, e-learning.
Tags
gap model
service
pricing approaches
pricing strategies
pricing of services
services marketing communications
service marketing triangle
managing demand and capacity
types of waiting lines
waiting line strategies integrated.
delivering services through intermediaries and ele
strategies to deliver quality
employee’s role
delivering and performing service through employee
cycle of failure
introduction to customer citizenship behavior
self service technologies and customer participati
cycle of mediocrity and success
service development and design
types of new services
core and supplementary elements
new service development process
service classification
introduction to services
service marketing mix
growth of service sector economy
service characteristics
consumer behaviour in services
customer perceptions of service
customer expectation of service
service loyalty
service blueprint
physical evidence
servicescapes
service recovery
complaint handling in services
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