Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
CEO / Digital Strategist
Industry
Advertising / Marketing / PR
Website
About
Michael has been transforming global brands through digital innovation for over 22 years. He has lived and worked around the world while delivering memorable marketing for:
Global brands: American Express, Beko, British Airways, Ford, Goodyear, Häagen-Dazs, Land Rover and MasterCard
Multinationals: General Mills, Nestlé, Unilever
Worldwide agencies: Managing Director at McCann Worldgroup Europe, Managing Partner at Ogilvy & Mather UK, Head of Digital at Ogilvy Public Relations in China.
Michael has worked on award-winning campaigns including 3x Best Use of Digital (PR Week), Innovation Lion (Cannes), Social Media (Effies) and Outstanding PR of the Year (WPP).
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