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Designing and Managing Integrated Marketing Communications

13 years ago • 21869 Views

Managing Retailing, Wholesaling, and Market Logistics

13 years ago • 10794 Views

Designing Pricing Strategies and Programs

13 years ago • 9371 Views

Designing and Managing Services

13 years ago • 14494 Views

Setting Product and Brand Strategy

13 years ago • 4500 Views

Identifying Market Segments and Selecting Target Markets

13 years ago • 43284 Views

Dealing with the Competition

13 years ago • 8579 Views

Analyzing Business Markets and Buyer Behavior

13 years ago • 7816 Views

Analyzing Consumer Markets and Buyer Behavior

13 years ago • 10056 Views

Building Customer Satisfaction, Value, and Retention

13 years ago • 16490 Views

Kotler02exs

13 years ago • 1815 Views

Defining Marketing for the Twenty-First Century

13 years ago • 5859 Views

Managing the Sales Force

13 years ago • 18009 Views