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and market logistics
wholesaling
managing retailing
designing and managing integrated marketing commun
setting product and brand strategy
identifying market segments and selecting target m
designing and managing value networks and marketin
designing pricing strategies and programs
designing and managing services
developing
positioning
and differentiating products through the life cyc
dealing with the competition
analyzing business markets and buyer behavior
analyzing consumer markets and buyer behavior
understanding markets
market demand
and the marketing environment
implementation
winning markets through strategic planning
and control
value
and retention
building customer satisfaction
managing the sales force
adapting marketing to the new economy
defining marketing for the twenty-first century
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