Using Prototypes to Validate Product Strategy - Product Camp DC Presentation 10/11/14
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A presentation for Product Camp DC on how to use prototypes to validate market need for a product idea. Jessica Hall, Director of 3Pillar's Innovate Practice, and Kenal Shah, Senior Product Manager, gave the presentation at LivingSocial HQ on October 11, 2014.
Using Prototypes to Validate Product Strategy - Product Camp DC Presentation 10/11/14
- 1. USING PROTOTYPES TO VALIDATE PRODUCT STRATEGY 11 October 2014 Kenal Shah Senior Product Manager kenal.shah@3pillarglobal.com @kenalshah Jessica Hall Director, Innovate Practice jessica.hall@3pillarglobal.com @jesshallway #pcampdc14
- 6. I HAVE AN CRASH AND BURN
- 7. Newseum, The Washington Post, Time
- 9. I HAVE AN IDEA
- 10. What does it look like? Do customers want it? Is it right for my business?
- 11. WEEK 1 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY WEEK 2 WEEK 3 WEEK 4 Workshop Rapid User Research Idea Exploration Idea Exploration Testing Prototyping Planning/ Prototyping Prototyping/ Client Demo Prototyping Testing Prototyping Planning/ Prototyping Prototyping/ Client Demo Prototyping Testing Refine Prototype Evaluation Refine Prototype/Build Pitch Deck Refine Prototype/Build Pitch Deck Refine Prototype/Build Pitch Deck 息 2014 3Pillar Global, Inc. All Rights Reserved
- 12. WANT TO LEARN MORE ABOUT DEVELOPING IDEAS? 息 2014 3Pillar Global, Inc. All Rights Reserved Talk is Cheap, Build Something with Faz Besharatian @ 3pm in the Fishbowl
- 13. TESTING YOUR IDEA 息 2014 3Pillar Global, Inc. All Rights Reserved Surveys Landing Pages Interviews and Pitches
- 14. TODAYS FAKE IDEA 息 2014 3Pillar Global, Inc. All Rights Reserved Customer Problem Solution Cost-conscious urban dweller who searches yard sales and CraigsList for larger goods Need an easy and low-cost way to get purchases home within a short time-frame Connect our customers with moving companies or truckers with spare capacity
- 15. WHAT DO YOU NEED TO LEARN?
- 16. SETTING AND MANAGING EXPECTATIONS FIDELITY Lo Hi FUNCTIONALITY Lo Hi CONTENT/DATA Lo Hi 息 2014 3Pillar Global, Inc. All Rights Reserved
- 17. SETTING AND MANAGING EXPECTATIONS 息 2014 3Pillar Global, Inc. All Rights Reserved The Good Risks to Manage Stakeholders will see deliverables sooner and get client feedback sooner Initial deliverables will be low fidelity We can quickly bring ideas to life We need stakeholders to commit time to work with us We can get quality customer feedback fast Customers may say things the stakeholders dont want to hear We can pivot The stakeholder may not want to pivot We will save money by not working on the wrong ideas Were going to get a lot wrong before we get to the right thing
- 18. WHAT SHOULD WE PROTOTYPE?
- 19. DO 息 2014 3Pillar Global, Inc. All Rights Reserved Solve todays problem Focus on the most important or risky features/assumptions Do just enough for customers and stakeholders to judge value and no more Set a schedule, get commitment on the teams time and appoint an enforcer DONT Solve tomorrows problem Spend time on features that arent differentiators (log-in) Obsess over an icon, the function of a control or making sure it works in another browser Waste time talking when you could be doing and testing
- 20. HOW DO WE TEST WITH CUSTOMERS?
- 21. FROM VALIDATION TO DEVELOPMENT * WEEK 1 Target: Domain / System(s) Understanding & High-Level Release Plan with Stories WEEK 2 Target: Refine Release Plan & Finalize Scope for Sprint 1. Get to Answers to Questions Raised from Week 1 WEEK 3 Target: Start Development Sprint 1 WEEK 4 Story Brainstorming Kick-Off / Roadmap Review Affinity Estimation Prioritize & Assemble Initial Release Plan UX Research Review Data Modeling / UX Ideation Architecture Release Plan Review / First Release Definition Sprint 1 Planning / Grooming Wireframing / Environment Setup Development / Testing of Few Stories Sprint #1 Kick-Off / Establish Rituals Usability Testing All Environment Setup Completed Sprint #2 Planning / Grooming Sprint #1 Review / Retrospective 息 2014 3Pillar Global, Inc. All Rights Reserved *HIGHLY CONDENSED Continue Dev / Test Target: Deliver a Few Business-Oriented User Stories at the End of Sprint 1
- 23. THANKS! Jessica Hall Director, Innovate Practice jessica.hall@3pillarglobal.com @JessHallway Kenal Shah Senior Product Manager kenal.shah@3pillarglobal.com @KenalShah