OUR AIM: To build robust long-lasting relationships with specific target audiences. Public Relations is about building positive relationships with a particular audience. It’s not about distributing a press release, but about directing conversations within a target audience. OUR OBJECTIVE: To establish the infrastructure for the relationships with specific target audiences, allowing for continuos Communication, Interaction, Empowerment and Objective Assessment. As our motto states, we pride ourselves in being able to take you from a mere mention to a headline.