Marketing leader at emerging mobile handset player provides Mobile handset & tablets. Driving overall Brand Strategy to improve market penetration, Manage Marketing strategy, AOP and Geo GTM plans. Also manage Channel Marketing and Engagement along with All India Sales Enablement.
Prior to that worked with Corporate Brand and Strategy team of HCL for 30 + months managing the overall brands of HCL Infosystems like HCL , ME Laptop, ME Tablet, HCL Touch, HCL DigiSchool, Blu Cloud Services.
Key accomplishments-
• Re-positioned the mobility brand ME which spans Tablets and Laptops, from a brand standing for Mobile Excitement to one with an emotional layer of ‘self-expression’ with the tagline...