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Brand positioning of tirupati cotton seed oil

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Sahil Shah

The company produces refined cottonseed oil. It believes in providing quality products to gain customers. Its point of difference is using pure cottonseed oil and packaging the oil in new tin or jars. The brand has over 61% market share in Gujarat and is becoming accepted outside the state, putting it in the growth stage of the product life cycle. The company's strategy is to run marketing campaigns outside Gujarat, highlight its point of difference, expand its distribution network, and focus on institutional sales especially to hotels.

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Brand positioning of tirupati cotton seed oil
ï‚ž Positioning Statement ï‚ž Point of Parity ï‚ž Point of Diffrence ï‚ž Stage in Product Life Cycle ï‚ž Strategy for the PLC Stage
ï‚ž Company does not have any specific statement for the brand ï‚ž As it is an daily need for all, company believes that customer will be yours if you provide them with quality product
 Pure Cottonseed Oil  New Tin or Jars  Quality conforms to Prevention  Food Adulteration Act  Various Technical Parameters  Available in 15 Kg Tin, 15 Ltr Jar, 1 Ltr Bottle and pouch
 India’s first edible oil company to get accreditation of Food Safety Quality Management Certification of ISO 22000:5000.  Market share in Refined Cottonseed Oil in Gujarat is more than 61.00 % as per A.C.Neilson report.
ï‚ž Institutional Sales to Corporates viz., ITC, Haldiram, Dabur India etc. ï‚ž The Company has a strong Distribution Network through out India comprising of 7 Own Depot, 120 Distributors, 1700wholesaler / Retailer outlet.
ï‚ž The Brand has above 61% market share in Gujarat ï‚ž Is becoming a well accepted brand outside Gujarat ï‚ž Hence we can say that its in the Growth Stage of PLC
ï‚ž Marketing Campaign in other state to make the brand popular and acceptable ï‚ž Clearly highlighting the POD in advertisements ï‚ž Build intensive distribution network outside Gujarat ï‚ž Focus more on institutional sales, mainly targeting hotel industry
Brand positioning of tirupati cotton seed oil
Brand positioning of tirupati cotton seed oil

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Brand positioning of tirupati cotton seed oil

  • 2. ï‚ž Positioning Statement ï‚ž Point of Parity ï‚ž Point of Diffrence ï‚ž Stage in Product Life Cycle ï‚ž Strategy for the PLC Stage
  • 3. ï‚ž Company does not have any specific statement for the brand ï‚ž As it is an daily need for all, company believes that customer will be yours if you provide them with quality product
  • 4. ï‚ž Pure Cottonseed Oil ï‚ž New Tin or Jars ï‚ž Quality conforms to Prevention  Food Adulteration Act ï‚ž Various Technical Parameters ï‚ž Available in 15 Kg Tin, 15 Ltr Jar, 1 Ltr Bottle and pouch
  • 5. ï‚ž India’s first edible oil company to get accreditation of Food Safety Quality Management Certification of ISO 22000:5000. ï‚ž Market share in Refined Cottonseed Oil in Gujarat is more than 61.00 % as per A.C.Neilson report.
  • 6. ï‚ž Institutional Sales to Corporates viz., ITC, Haldiram, Dabur India etc. ï‚ž The Company has a strong Distribution Network through out India comprising of 7 Own Depot, 120 Distributors, 1700wholesaler / Retailer outlet.
  • 7. ï‚ž The Brand has above 61% market share in Gujarat ï‚ž Is becoming a well accepted brand outside Gujarat ï‚ž Hence we can say that its in the Growth Stage of PLC
  • 8. ï‚ž Marketing Campaign in other state to make the brand popular and acceptable ï‚ž Clearly highlighting the POD in advertisements ï‚ž Build intensive distribution network outside Gujarat ï‚ž Focus more on institutional sales, mainly targeting hotel industry