These days everyone wants to do things faster and more economically. The United States Postal Service is no exception. As a result, mail that can be processed on their automated equipment (machinable mail) is less expensive to send than mail that, due to size, shape, weight or format, needs to be handled manually. Therefore, it is important to keep postal regulations in mind when planning your next direct mail campaign.
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6 Design Tips to Save Money on Direct Mail Postage
1. 1
DESIGN to Save Money on
TIPS
Direct Mail Postage
2. 2
These days everyone wants to do things faster and more economically. The United
States Postal Service is no exception. As a result, mail that can be processed on their
automated equipment (machinable mail) is less expensive to send than mail that,
due to size, shape, weight or format, needs to be handled manually. Therefore, it is
important to keep postal regulations in mind when planning your next direct mail
campaign.
*Take a look at just how quickly the savings can add up!
Quantity Machine Ready Not Machine Ready Savings
200 $47 $106.40 $59.40
1,000 $235 $532 $297
2,000 $470 $1064 $594
5,000 $1175 $2660 $1,485
This e-guide is filled with tips
to help you design your direct
mail pieces for maximum postal
efficiency and cost savings.
*Example is based on presort standard ADC rate.
4. 4
Pay Attention
to Spec/Aspect
RATIOS
Machinable mail must meet certain
physical characteristicsone of which is
aspect ratio (width divided by height).
The length in this case is the dimension
parallel to the address as it is read.
To qualify for automation:
n The minimum spec ratio is 1.3
n The maximum spec ratio is 2.5 PRACTICAL DESIGN TIP
So, for example, if you have an 8.5 x 5.5
postcard, the spec ratio is 1.545 and falls within
the proper spec ratio and can be sent at the
lower rate. If, on the other hand, you have a
5.5 x 5.5 postcard, you have a spec ratio of 1
and will need to pay a surcharge.
5. 5
Use a Letter Size Self-folded Mailer
Save time and money by eliminating the envelope in favor of a self-folded mailer. Whats
a folded self-mailer? By definition it is a mailpiece formed of two or more panels created
when a single or multiple unbound sheets of paper are folded together and sealed.
Per USPS Regulations, to be eligible for mailing at the letter rate
a folded self-mailer must be:
n A minimum of 5 wide x 3.5 high
n A maximum of 10.5 wide x 6 high
n Rectangular (must meet proper spec ratio of width divided by height)
n Minimum spec ratio of 1.3
n Maximum spec ratio of 2.5
PRACTICAL DESIGN TIP
A quick trim will take an 11 x 17 sheet
down to 10.5 x 17. The right fold will
take it down to 10.5 x 5.66. If you forget
the trim, or do an uneven fold that brings
the height dimension up your piece will go
as a flat.
6. 6
Place Self-folded Mailer
Closures at the Top
Its not enough to just design your self-mailers the
right size, you also have to design them the right way.
To comply with USPS regulations and be eligible for
automated pricing, self-mailers must be designed so that
the opening is at the top.
Closures such as glue spots, wafer seals, or tabs must
also be applied to the top preventing the open edge from
jamming in USPS equipment. Closure types can vary
depending on the fold style; therefore, it is a good idea
to determine your fold style and closure type before
beginning your design.
opening must be at the top
For more information on acceptable fold techniques and closures visit
https://ribbs.usps.gov/fsm/documents/tech_guides/FSMReference.pdf
7. 7
Avoid Wraps, Staples
and Strings
Anything that can get caught in or damage USPS automated equipment
will be considered non-machinable and be subject to a surcharge. Leave
the following items out of your design to keep costs down.
n Polywrap
n Polybag
n Shrinkwrap
n Clasps
n Strings
n Staples
n Buttons
n Protrusions
8. 8
Adhere
to Physical Standards for Machinable Letters
Machinable Letter-size mail is:
n Not less than 5 wide, 3遜 high, and 0.007 thick
0.007 thick if no more than 6 wide and 4村 high; or
0.009 thick if more than 6 wide or 4遜 high, or both
n Not more than 11遜 wide
(10遜 if a self-mailer)
or more than 61/8 high or greater than 村 thick
n Rectangular, with four square corners and parallel
opposite sides. Letter sized card-type mail pieces made of
cardstock may have finished corner that do not exceed a
radius of 0.125 (1/8)
n Within an aspect ratio (width divided by height) of 1.3 to 2.5, inclusive
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Design
within Dimension Standards for
Cards Claimed at Card Prices
Each card (each stamped card or postcard or each half of a double
stamped card or postcard) claimed at a card price must be:
n No less than 5 wide and 3遜 high, 0.007 thick
n No more than 6 wide, or 4村 high,
or greater than 0.016 thick
n Rectangular, with four square corners and parallel opposite
sides. Card-size pieces meeting the standards may have
finished corners that do not exceed a radius of 0.125
(1/8 inch)
smallest allowed
3-1/2
5
largest allowed
6
4-1/4
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about
Allegiant Marketing Group (AMG)
AMG is a full service mail provider able to help your business
deliver the results you want. AMG works as an extension of your
business. While you focus on running your business, we operate in
the background
n Providing you with the best lists
possible,
n Leveraging our extensive knowledge
of USPS regulations to get you the
biggest impact for the lowest price,
n Printing your piece to your
specifications, and
n Mailing your piece with quality
control and on time.
www.MailAMG.com
800-648-3107
SalesTeam@MailAMG.com