Changing ideas of masculinity, targeting modern men, and the evolving culture of parenting.
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### **Description:**
**Title:** What People Think Marketing Is vs What It Actually Is
**Created by:** CA Suvidha Chaplot
This insightful infographic reveals the **"iceberg truth" of marketing**highlighting the sharp contrast between what most people *see* on the surface and the real, strategic work that happens beneath it.
*What People Think Marketing Is:*
Logos, ads, emails, and viral content.
*What Marketing Actually Involves:*
* Deep **data analysis**
* **Customer journey mapping**
* **Trust-building** and lead nurturing
* Continuous **A/B testing** and behavioral insights
ｯ Perfect for:
* Marketing educators
* Business presentations
* Startups & brand builders
* Students of digital marketing & strategy
---
### **Keywords:**
* Marketing iceberg infographic
* Marketing vs perception
* Real marketing strategy
* Digital marketing breakdown
* CA Suvidha Chaplot
* Marketing myths vs reality
* Customer journey mapping
* A/B testing and analytics
* Lead nurturing strategies
* Understanding buyer behavior
* Data-driven marketing
* Infographic for marketers
* Visual marketing education
* Marketing insights 2025
ANewswire vs Send2Press_ Who Provides Better Editorial Support
ANewswire vs Send2Press_ Who Provides Better Editorial Supporthttps://anewswire.com/
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Compare two leading press release distribution platforms to discover which delivers superior editorial assistance for your news content.
When it comes to press release distribution, editorial support can make or break your media coverage success. The difference between professionally crafted content that resonates with journalists versus amateur writing that gets ignored can determine your campaign's effectiveness. But with distribution services offering varying levels of editorial assistance, how do you identify genuine professional writing support?
Today we're comparing ANewswire's AI-powered content optimization against Send2Press's traditional professional writing services backed by 40+ years of industry experience. One promises intelligent content enhancement through technology, while the other offers hands-on editorial expertise from accredited staff. But which platform actually delivers better editorial support for your investment?
Let's dive deep into writing services, editorial expertise, and content quality assistance to find out which gives you the most effective editorial support for professional press release success.
ANewswire vs Marketwired_ Which Platform Serves Tech Startups Better
ANewswire vs Marketwired_ Which Platform Serves Tech Startups Betterhttps://anewswire.com/
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Compare two press release distribution platforms to discover which delivers superior value and features for tech startups building their market presence.
When it comes to tech startup communications, choosing the right press release distribution platform can make the difference between burning through precious funding versus building cost-effective brand awareness that drives growth. The gap between platforms designed for enterprise budgets and those optimized for startup needs determines whether your communications investment accelerates or hinders your company's trajectory. But with distribution services offering vastly different pricing models and feature sets, how do you identify genuine startup-friendly value?
How to Write a Press Release for a Nonprofit
How to Write a Press Release for a Nonprofithttps://anewswire.com/
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Crafting a compelling press release for your nonprofit is an essential skill that helps spread your mission and impact. Many nonprofit leaders feel unsure about writing press releases. Still, with the right approach and some practice, you can create press releases that capture media attention and help your cause gain visibility.
A well-written nonprofit press release includes several key components: an attention-grabbing headline, a strong opening paragraph, an informative body, relevant quotes, and a clear boilerplate about your organization. Understanding the different types of nonprofit press releases and when to use them will maximize your communication efforts.
You can use press releases to announce fundraising events, share success stories, introduce new programs, highlight community partnerships, or recognize volunteers and donors. Tailoring your press release to your specific announcement increases its effectiveness.
So what makes a great nonprofit press release? And what types of press releases work best for nonprofit organizations? In this article, we walk you through how to write a nonprofit press release and provide a useful template. Read on to learn more about nonprofit press releases or use the links below to navigate the article.
Impact of Social Media on Consumer Buying Behaviour of Personal Care Products
Impact of Social Media on Consumer Buying Behaviour of Personal Care ProductsKARTIKTHANTH1
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This research project investigates the impact of social media on consumer buying behaviour in the personal care industry, with a particular focus on how platforms such as Instagram, YouTube, Facebook, and WhatsApp influence purchasing decisions. Conducted by students at the SAL Institute of Management under the guidance of Dr. Falguni Prajapati, the study centers on complex buying behavior, which involves high-involvement, infrequent, and potentially high-risk purchasesspecifically within the context of personal care products like skincare, haircare, hygiene, and cosmetics.
The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 2130, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials.
Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency.
The study concludes that social media exerts a moderate but meaningful influence on consumers decisions. While digital influence is significant, it does not completely replace independent judgment, suggesting the need for hybrid marketing strategies that combine digital engagement with traditional advertising. Trust in influencers, clear product information, and visually engaging content were noted as strong motivators for purchases. Visual-first formats like reels and short videos were especially effective in capturing attention.
Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.
How To Create PR Content That Journalists Actually Use
How To Create PR Content That Journalists Actually Usehttps://anewswire.com/
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For communications professionals, creating PR content that journalists actually use has become increasingly challenging. With newsrooms shrinking and journalists facing mounting pressure to produce more content with fewer resources, PR materials that don't immediately demonstrate value are quickly discarded.
Most PR content fails because it prioritizes company messaging over journalistic needs. According to the 2025 Cision Media Survey, journalists report that 78% of PR materials they receive lack the essential elements required for story development.
Here's how to create PR content that journalists will actually use.
ANewswire vs PR Distribution_ Which Press Release Service Is Best in 2025
ANewswire vs PR Distribution_ Which Press Release Service Is Best in 2025https://anewswire.com/
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ANewswire vs PR Distribution_ Which Press Release Service Is Best in 2025
Compare two leading press release platforms to discover which delivers superior value, reach, and modern features for businesses seeking maximum media impact in today's competitive landscape.
When it comes to press release distribution in 2025, choosing the right platform determines whether your announcements cut through digital noise to reach target audiences or get lost in the overwhelming volume of daily business communications. The distinction between platforms leveraging cutting-edge AI technology and those relying on traditional distribution methods affects whether your investment generates meaningful media coverage and business results versus simply checking the "press release" box on your marketing checklist. But with services claiming extensive reach while delivering vastly different actual performance, how do you separate genuine value from marketing hyperbole?
Today we're comparing ANewswire's AI-powered intelligent distribution against PR Distribution's established wire service network and traditional media relationships. One platform promises next-generation automation designed for modern business communications and data-driven optimization, while the other offers proven distribution infrastructure with pricing starting at $299 for standard release services. But which platform actually delivers the best press release service for businesses serious about maximizing their media impact and communication ROI in 2025?
TAM Sports_IPL 18_Commercial Advertising_Report.pdf
TAM Sports_IPL 18_Commercial Advertising_Report.pdfSocial Samosa
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The TAM Sports report observed a marked rise in ads under 10 seconds, which accounted for 54% of total ad insertions. By contrast, 1120 second ads comprised 39%, while longer formats between 2040 seconds held just a 6% share.Cost Accounting- Partnership Accounting - profit and loss appropriate account
Cost Accounting- Partnership Accounting - profit and loss appropriate accountDrDMoorthy
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Partnership - Definition - partnership deed- accounts of partnership firm, interest on capital, interest on drawings, partners salary and commission, interest on partners loan , profit and loss appropriation account. Two methods of capital. DataReportal-GDR013-20231019-Digital-2023-October-Global-Statshot-Report-v02-...
DataReportal-GDR013-20231019-Digital-2023-October-Global-Statshot-Report-v02-...VanessaVerhusckaSanj1
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Transform the Student Journey: From First Click to First Day with Our Stude...
Transform the Student Journey: From First Click to First Day with Our Stude...Higher Education Marketing
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Ad
Changing ideas of masculinity, targeting modern men, and the evolving culture of parenting.
- 1. whiteribbon.ca #APGInsights Todd Minerson, Executive Director White Ribbon @wrc_ed
- 2. whiteribbon.ca May 2014 About White Ribbon
- 3. whiteribbon.ca May 2014 Our vision A future with no violence against women
- 4. whiteribbon.ca May 2014 Our mission Engaging men & boys in the prevention of violence against women & girls. Every man & boy has the promise and potential to be part of the solution.
- 5. whiteribbon.ca May 2014 Solutions The root causes of violence against women and girls Gender inequality. Harmful and violent aspects of masculinity.
- 6. What is a Real Man today?
- 12. Two questions
- 13. 1) What are the implications of this narrative?
- 14. 2) Is it an accurate narrative?
- 15. whiteribbon.ca May 2014 Pressures and Expectations A partial list by Grade 4 Boys from an Elementary Teachers of Toronto Junior Equity Conference.
- 16. whiteribbon.ca May 2014 Implications for men and boys: An impossible construction of masculinity that we can never live up to. Pressure to perform, act, prove ourselves against this false construction of our gender identity.
- 17. whiteribbon.ca May 2014 Implications for men and boys: A system of deeply ingrained beliefs (sexism, patriarchy) that cause harm to us and many others, but especially women and girls. Coping mechanisms for reconciling this dichotomy between expectations and reality which also cause tremendous harm.
- 18. whiteribbon.ca May 2014 Inability to access full range of human emotions emotional illiteracy Limitations on roles and relationships Not being able to be our authentic selves Implications for men and boys: http://www.artofmanliness.com/2012/07/29/bosom-buddies-a-photo-history-of-male-affection/
- 22. We dont think so
- 23. whiteribbon.ca May 2014 97% of men believe men can personally make a difference in promoting healthy, respectful, non-violent relationships. 87% of men believe that violence against women affects ALL women in their lives (rather than some or no women in their lives) 94% of men surveyed said violence against women is a concern to them. 91% of men said they would intervene if they knew someone in an abusive relationship.
- 24. May 2014
- 25. whiteribbon.ca May 2014 Key insights from fatherhood research Mens real lives are changing we are in the middle of that right now Double income families, closer income equality, female bosses and supervisors, higher income from the female partner, make equality and family issues very personal for many men Changing and expanding social norms, greater permission for men to break out of the man box
- 26. whiteribbon.ca May 2014 Key insights from fatherhood research Fatherhood as a catalyst; fathers are getting more involved in all aspects of parenting, at earlier ages, and accessing parental leave at the highest levels ever An involved, nurturing father has fantastic implications for girls & boys, challenging gender stereotypes, gender equality, and reducing violence against women and children
- 27. whiteribbon.ca May 2014 It Starts With You. It Stays With Him. www.itstartswithyou.ca
- 29. whiteribbon.ca May 2014 The new narrative?
- 30. whiteribbon.ca May 2014 Or this?
- 31. whiteribbon.ca May 2014 Or this?
- 32. whiteribbon.ca May 2014 Or this?
- 35. whiteribbon.ca May 2014 Thank You! www.whiteribbon.ca tminerson@whiteribbon.ca @wrc_ed