ICCM AU: Messaging as Methods
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Mobile is more than apps. Interaction - specifically the way messaging services frame interaction - is an untapped avenue for mobile ministry practices. This talk attempts to persuade strategists, developers, and their organizations to analyze the real potential of messaging versus the practice of broad/narrow-casting content.
ICCM AU: Messaging as Methods
- 1. FIRECHAT, BLEEP, AND P2P-LED MOBILE COMMUNICATIONS Antoine RJ Wright (@mobileminmag) #ICCMAU 2015
- 2. In what channel are these selfies shared most? Antoine's Sydney/Cairns/ICCM AU pics: https://www.flickr.com/photos/arjwright/
- 3. A REVIEW
- 6. Several talks around mobile, connectivity, and context at #iccmau
- 7. Talked about the present of mobile as people's primary, the real personal computer We looked at the web and steps forward We talked about how content is good, but context and interaction are better
- 9. Recipient-Organizing Communication Channel Works everywhere Filters and Rules
- 13. Youth-oriented Backchannel and "conversation of the commons" Targeted messaging (and analytics) Very wide or very niche reach
- 16. WHAT, WHY Instant communication Similar to SMS, versatile as MMS and hyperlinks Synchronous and Asynchronous methods Conversations not just advertisements Challenge of open and closed protocols (for example, XMPP)
- 18. #SMSDA NCE 3.2B Internet Users 6.2B SMS 3.5B MMS http://communities- dominate.blogs.com/brands/2015/06/mobil e-first-mean-what-it-means-sms-first-of- course-the-only-gorilla-in-mobile-is-sms- text-messaging-of-course-45x-bi.html
- 20. WECHAT text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos, and location sharing iOS, Android, Windows Phone, Blackberry, Symbian, S40, OSX, Windows 600M Actives
- 21. FACEBOOK MESSENGER Text, voice, images, money transfers, video calling iOS, Android, Web browser 600M Actives
- 22. SKYPE Video and voice calls, text, IM, conferencing, file/media transfers iOS, Android, Windows, Windows Phone, Symbian, MeeGo, Bada, OSX, Blackberry... XBox ~150M Actives
- 23. FIRECHAT uses wireless mesh networking to enable smartphones to connect via Bluetooth, Wi-Fi, or Apples Multipeer Connectivity Framework without an internet connection by connecting peer-to-peer
- 24. OTHER MESSAGING SERVICES Telegram Bleep Viber Line Snapchat ooVoo
- 26. Mobile is the real PC Mobile web is great, and moving forward Content is good, Context is better Presentation is good, Interaction is where transformation lies
- 27. RECOMMENDATIONS Pay attention to primary messaging platforms Some platforms don't need the Internet, investigate them for reach and interaction This space changes fast, ask kids "what's your top three apps" to keep aware
- 28. END