Responsible for managing a team of copywriters: two in-house and a variety of freelance writers.
Conveyed the brand through a variety of materials: web, mobile device, print and video.
Created both the umbrella brand and the supporting brands for the internal cause/charity based initiatives.
Reworked marketing strategy as it relates to messaging, moving the company from a description/CTA based form of communication to a content/market need/discover more form of communication.
Created 'best strategy' templates for online and digital communication, including emails, webpages, blasts and more. This was done in order to reduce the amount of copy in each communication, and to focus on str...
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