Personal Information
Organization / Workplace
Mumbai Area, India India
Occupation
Brand Marketing Trainee
About
Conducting market analysis to analyse the promotional & marketing activities of competitors, identifying the key prevalent trends and examining the new products launched by competitors to develop business strategies accordingly.
Undertaking consumer based research to observe the trends & shifting patterns in terms of demand.
Analysing the presence of competitors in terms of outlet count, pricing strategy, target market, media footprint, as well as geographical reach.
Handling advertisement & media agencies, preparing creative briefs for media initiatives and explaining the same to the concerned agencies for the 3 above mentioned formats of Café Coffee Day.
Taking initiatives such as...
Contact Details