Personal Information
Organization / Workplace
Beijing City, China China
Occupation
Digital Planning Manager
Industry
Advertising / Marketing / PR
About
Currently leading a digital team of three working on a range of global accounts including,
- Marriott Int'l and Singapore Airlines, for APJ-led branding campaigns and CN promotional activities
- SanDisk, Accenture and All Nippon Airways, for global-led corporate campaigns
- LEGO and Sotheby’s, CN branding and promotional campaigns
Main duties are,
- digital media strategy development, both annual digital media framework and project-based strategy
- campaign management, to oversee the campaign execution and optimization
- working closely with the global solution teams and offline team in client communication and providing integrated ideas
- facilitating the clients to acquire cutting-...
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