Presently working at IBS Hyderabad as Associate Professor. Generally teach Product and Brand Management and Research Methodology related subjects . Consistent performer as a teacher with feedback of students always above 8 on 10 since inception of teaching career. Holds four publications in ABS listed journals or five publications in ERA listed journals. Aims to specialize in categorical data analysis and multi-dimensional scaling techniques with reference to PROXSCAL, MCA, PREFSCAL, OVERALS (NLPCA, NLCCA) related techniques. Inventor of Visual Thematic Analysis technique (published in first issue of 2013 in the journal of product and brand management), a mixed method framework to analyze...
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