We help companies in measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI) & Improve and maintain customer databases and identify cross-sell opportunities, Form data to right decision making. Increase profitability by making accurate relative value decisions.
In past I worked as an analytics professional with my expertise in SAS, Campaign Management, CRM, Marketing Analytics & Market Research. I am certified SAS Programmer & other Statistical/Data Mining/Decision Science/predictive modeling methods & applications. I worked on verious business/marketing models i.e: Cross-Up Sell, Acquisition, Retention, Loyality & seg...
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