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Twitter Hacks - Advanced
by Abigail Pike
2015
Advanced Users
 This presentation is for those of you that are advanced users of
twitter. These are some helpful tips and hints that you might not
be aware of.
 A bit about me- I am social media consultant and I am very
passionate about what I do. I am constantly learning and love
showing others what I have learnt.
 Please follow me on https://instagram.com/abipike101/ and
https://twitter.com/Abi20047
Contents
 Twitter keyboards
 Scheduling tweets
 Sensitive Content
 Location enabled
 Attaching Social Media Accounts
 Hashtag searching
 Hashtag services
 General tweeting
 Searches
 Public replies
 Image and Video
 Twitter Mobile
 Apps
 Twitter SEO
 Guides available
 Last Minute Tips
Tips& Tricks you never heard of!
 With many of us spending large
amounts of time on Twitter
every day, there has to be a
quicker way to use the desktop
interface and that comes in
the form of keyboard
shortcuts.
 As you can see from the list,
there is a shortcut for pretty
much every one of the actions
you carry out on a daily basis.
Scheduling Tweets 3. Schedule Tweets
 Sometimes you can come up with a good tweet, but feel that its not ready to be posted for the world to see.
If thats the case, theres a vast number of apps and tools that will allow you to schedule tweets for later.
Tweetdeck is one example and if youre looking for something a little more advanced, then Buffer is a great
tool to use.
 Tweet deck is free and enables you to schedule your tweets, see what your competitors are up to and for any
up and coming trends.
 Klout is another that enable a user to do this with was of increasing your social media score.
www.tweetdeck.com www.klout.com check these out!
Sensitive Content
 If, for whatever reason, youre tweeting content that isnt
suitable for general consumption, activating this option in settings
will either display sensitive content (those that users have marked
as such) or mark yours. The latter will mean that users will be
warned about your content before they proceed.
Settings>content>
Mark media I tweet as containing
material that may be sensitive
Please check this box if your Twets contain sensitive media so that users can
be informed prior to viewing.
Location enabled/disabled
 If you dont want people knowing your location of your tweet.
There is a simple way of disabling this.
 While you can turn geotagging on, sometimes you might not want
people to know where youre are or have tweeted from. If this is
the case, head to settings and you will find the option under
Tweet location.
 Settings>security &privacy> tweet location (tick box turn on/off)
Attaching Social Media Accounts
 8. Linking to Facebook account
 The majority of social media sites allow cross-posting and Twitter
is no exception. In your profile settings, you will find this option
at the bottom of the page underneath your bio.
 Click edit profile and copy the link into your bio.
Hashtag searching
 http://hashtagify.me/
 Hashtagify helps you
accelerate your business
growth, brand awareness and
marketing effectiveness
through intelligent Hashtag
Marketing. 
 See more at:
http://hashtagify.me/e
xplorer/about#sthash.a
oibrene.dpuf
 If youre looking for particular
topics or searching for
updates to an event, using a
hashtag to search can bring
you more accurate results.
Provided you know what the
main hashtag is (eg:
#London2012), you can find
out more real-time info.
Hash tag services
 https://tagboard.com
 https://www.hashatit.com/
 https://www.hashtags.org
 hashtagify.me
 iconosquare.com/instagram-search-tool
General Tweeting
 Less is More
 You may post interesting content or say witty things, but when youre doing so, you want to give people the opportunity
to retweet your stuff. As a rule, you should leave leave 20 characters worth of spare to allow this. If its possible leave
40 since that way, the person retweeting should be able to fit in a quick comment.
 Modified Tweet
 For those cases where youre retweeting something thats too big, modified tweets come into play. Marked as MT, this
lets people know that this tweet has been edited so you can cut down the least essential parts or reword it so you can
tweet it.
 Shorten URL
 Yes, Twitter and every other third-party app automatically shortens apps, but using a URL shortener has its benefits. For
one, all URL shorteners include analytics so you can see how effective and popular your links are. Handy if youre a
business or blog and want to see how many clicks a link got.
 Twitter lists
 Chances are youre following far more people then you can keep up with. Lists are a handy way of counteracting this.
By creating different lists for different categories, you can easily follow the same number of people without being
overwhelmed.
Discovery- Searches
 Twitter recently redesigned its search feature so its a good place to start when
discussing features. Behaving more like Google and Facebook by suggesting
users, searching terms can be filtered by top, all or best yet, People You Know.
The latter allows you to see what those users you follow are saying so you can
jump into the conversation or add your own comment
 Advanced Search
 However, if that isnt enough for you, you can take things a step further and
increase your search capabilities. When youve viewing a search result, clicking
the cog icon up in the top right-hand corner to bring advanced search. Here,
you can filter by words, accounts, location and even moods to find what you
want. Alternatively, you can access advanced search here.
 Save Search
 Similar to how you find advanced search. On the search results page, this is the
second option offered in settings alongside advanced search.
Public Replies
 Public replies
 Sometimes when youre having a discussion, you want everyone to
see it instead of just the person. It might be to strengthen a point
you made with a previous tweet or to help followers keep up to
speed with a discussion. To do this, simply place a full stop (really
you could place any symbol, but this is tidier) and it will appear as
a public tweet.This rule also applies to any tweet that begins with
a username.
Images& Video
 Images & Video
 If you want better engagement or responses, sometimes an image
or video is the way to go. Its good to mix up your tweets with a
mixture of the two.
 If youre not used to taking photos or need an excuse to take some
snaps, then things like the photo a day challenge on Instagram is
a great way of getting practice. Just be sure to choose only the
best photos to tweet if you dont want to overwhelm your
followers with abstract photos.
Twitter Mobile
 Just because smartphones have grown in popularity doesnt mean that feature phones arent
still being used. A section for traditional SMS still exists in settings, allowing you to receive
text notifications, how many notifications you want to receive is really up to you, but bear in
mind that you have to enable certain followers for mobile notifications first before you can
start using it.
 SMS Sleep settings
 Because you dont want to be woken up at 3am by a Twitter user on the other side of the
world, you can choose to switch off updates during certain times. Simply turn on the settings
and choose the times you dont want to receive notifications.
 Tweet alerts
 One of the new features for Twitters new app update is the ability to receive notifications
every time someone tweets. To activate this, go to the account you want to keep up to date
with and hit the options button (person symbol). Select Turn on notifications and now you
will now be alerted to any updates from that account
Apps
 Nurph is smart in that it correlates hashtags to create an ongoing
conversation between Twitter users, making it easier for them to
respond to one another and chat through tweeting and creating hashtag
chatrooms. You can also create Twitterbots to guide users to a chatroom
and funnel all your replies into the one space. Nurph is the ultimate in
Twitter community curation
 dlvr.it (deliver it ) schedules blog posts to be delivered onto Twitter
and across other social media platforms, allowing you to keep up with all
social media and projecting your content to as many people and in as
many ways as possible at one time or many. Its fairly by-the-numbers
and simple to use, so as to be effective as possible.
Apps
 TweetBoard pulls your Twitter stream into real-time and reformats them
into threaded conversations. So instead of clicking view conversation a
viewing a feed between you and few users, TweetBoard will enable you
to view the conversation, other similar conversations and any tangential
tweets as well, forming one giant conversation among you and your
friends and followers.
 Who Retweeted Me enables you to congregate all your Retweeters on
one page and thank them one by one, if you so please. It will tell you
how many retweets a certain tweet has had as well as the average
amount of followers the Retweet-ers have and the potential reach the
tweet had with their help. To top it all off, it puts the chronology of
retweeting in a simple graph for you to analyse at your pleasure.
More Apps
 TwitSweeper
 Twitter is as closed to organised chaos as humanity will ever get; TwitSweeper has undertaken the rather
audacious task of cleaning it up a bit. Use TwitSweeper, either as a trial version or a paid subscriber, to rid
your feed of spam. Whether it manifests itself in tweets, messages or spambots followers, TS will be on
hand to shoo them away.
 The Archivist
 The Archivist is one of the premier Twitter analytic apps, allowing you to archive tweets and analyse the
biggest trends. Whether youre searching for stats on keywords, hashtags or certain users, the Archivist
will provide an extensive and aesthetically crisp analysis of whatever you want.
 MentionMap
 MentionMap displays all your mentions and replies in a spider diagram, which, though undeniably nice to
look at, can be awkward to navigate. Type in your username and the diagram will appear with legs
dedicated to users you have tweeted, hashtags you have used as well as tributary users and conversations.
It is a great way to visualise your tweets and the connections youve made on Twitter
More APPS
 TwitLonger
 Twitter is a hard task-master where TwitLonger is merciful and sympathetic. Sometimes 140 characters
isnt enough and TwitLonger understands as such. You dont want to write an entire blog or a novel, but
you just need a few more words to convey your point. TwitLonger will cut you some slack and then post a
link to your extended tweet on Twitter just so everyone wont miss out on it.
 TweetAdder
 TweetAdder is a management tool that is designed to get you get more Twitter followers, but more
importantly, it helps bring in engaged followers suited to you and whatever you are pedaling rather then
just pure numbers. It is a good tool for those that are new to Twitter or want to exploit social media to
their business advantage. Fast and easy to use, TweetAdder will get you up and on your feet in no time,
helping you add users and get properly involved with Twitter.
 ManageFilter
 ManageFilter is quite a behemoth. You can unfollow users and bots en masse, copy and follow lists of users
from other accounts, and the in-built analytics are comprehensive and allow you to pick the best time to
make your most important tweets. Theres even a search tool tailored to your account unlike any offered
by Twitter itself; very helpful and essential for popular accounts/businesses.
Apps
 Qwitter
 Qwitter is an email service that keeps you up to date on your followers and those who have
unfollowed you and the fluctuation in each. For people with a great deal of followers, Qwitter
would be very useful with its daily updates, telling you how many people you have gained and
lost and putting it in a statistical context as well. It has a clean design that is similar to
Twitter itself and is perfectly effective if you really need to know these details.
 TweetDeck by Twitter
 Perhaps the most well known Twitter app out there,TweetDeck is great and quickly becoming
the preferred way to use Twitter among dedicated users as it is far more expansive and
comprehensive than a standard Twitter news feed. Instead of merely viewing your following
feed, you can view multiple feeds at any one time, and they can be customised to your
choosing. Most likely, one would use it to view replies, mentions, interactions and search
hashtags simultaneously, but there are plenty of possibilities
Twitter SEO
 Social media and SEO has a close relationship. One complements the other and it
shouldnt be any surprise that you can optimise your Twitter account to take
advantage of this. There are many ways you can do this:
  The first is to pick a name and username that has the main keyword you want (if
its marketing then @ABCmarketing etc.). If you already have a Twitter account,
then you can change your actual name, but dont change your username.
 Include your website address. its an obvious statement, but you want to make
sure people can find your site. Dont use a URL shortener and whatever you do,
dont make your address direct to your Twitter account, thats just silly.
 Your bio is also important. Above all, you want your personality to shine through,
but you should include some main keywords in it. You only have 160 characters so
make sure the words in question are high value.
 Your profile photo is also handy for this. Make sure you rename it before you
upload it. If youre happy with your profile photo, then just upload it again, but
under a new name.
Guides on Twitter
 Twitter itself has a vast range of guides and blogs for different
sections, which is bound to come in useful at some point. Some of
them include advertising &
business, developers and newsroom just to name a few.
Last Minute Tips
 1. Follow the leads. Twitter isn't just about your tweets; it's also a great source for information on your
competition. Monitor their engagement, find out what the hot topics are. This will give you fresh insight
on how to broaden your own following and what those people are looking for. It may even show you what
your competition is doing better than you. With a little tweet tweaking, you may be able to get those
followers to convert to your own company.
 2. Save the sales pitch. Don't get caught up in using Twitter as a selling tool. Instead, use it to increase
customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour
taste in followers' mouths, and you may even end up losing them if their feed gets too clogged with too
many promotions. Be viewed as a resource, not a door to door salesperson.
 3. Keep it short. Posting links and content is a great thing, but Twitter users are all about brevity, so be
sure to shorten your links by using a redirect service. http://bit.ly is a good one for measuring your click-
thrus and performance, but if you dont use something like that, Twitter will automatically shorten your
links using their built in T.CO shortner.
 4. Reply with a period. Twitter filters allow users to only view replies if they are following each side of
the conversation. But by starting off your reply with a period, the post won't start with @--it will instead
be viewed as a separate tweet and will be seen by all of your followers. Breaking grammar rules never felt
so good.
 5. Lose a few characters. Yes, 140 characters is the technical limit on Twitter, but all the cool kids are
now only tweeting with 125 or less. Short, punchy tweets will grab your followers' attention rather than
getting lost in their feeds. The more characters left, the easier it is for people to retweet and add their
own comment as well.
Tips
 6. Ask Questions. People want to feel like you value their opinion and asking questions, even
simple ones, tend to receive more engagement.
 7. Be a resource. Providing value and being seen as a resource is a sure way to build a quality
follow and to get retweeted. In a sea of nonsense and worthless tweets, if youre the one
sharing quality, interesting content; youll stand out. If you spend all of your time sharing
what you ate or just having personal convos, you very well could lose followers.
 8. A picture's worth a thousand tweets. I can't stress enough how important pictures are in
any social media platform, and Twitter is no exception. Twitter now displays images in
timelines, and if youre not taking advantage of this youre missing out. An image attached to
any tweet is sure to increase visibility and engagement.
 9. Dont be too good for people. No matter how well known you are, or how busy you are
dont be that person who thinks they are too good to reply to anyone. Im typically slammed,
but I still take time every day to answer each and every person (that I see) who tweets me,
thanks me, says they are reading my book etc. I believe in building your fans and brand
champions one engagement at a time. Its amazing how one quick conversation or reply can
make someone feel appreciated and turn them into a brand champion or personal fan.
Conclusion
 I hope these tips and clear and helpful. Thank you for taking the
time to read my presentation.
 Thanks again
 Abigail Pike

More Related Content

Twitter Hacks - Advanced

  • 1. Twitter Hacks - Advanced by Abigail Pike 2015
  • 2. Advanced Users This presentation is for those of you that are advanced users of twitter. These are some helpful tips and hints that you might not be aware of. A bit about me- I am social media consultant and I am very passionate about what I do. I am constantly learning and love showing others what I have learnt. Please follow me on https://instagram.com/abipike101/ and https://twitter.com/Abi20047
  • 3. Contents Twitter keyboards Scheduling tweets Sensitive Content Location enabled Attaching Social Media Accounts Hashtag searching Hashtag services General tweeting Searches Public replies Image and Video Twitter Mobile Apps Twitter SEO Guides available Last Minute Tips
  • 4. Tips& Tricks you never heard of! With many of us spending large amounts of time on Twitter every day, there has to be a quicker way to use the desktop interface and that comes in the form of keyboard shortcuts. As you can see from the list, there is a shortcut for pretty much every one of the actions you carry out on a daily basis.
  • 5. Scheduling Tweets 3. Schedule Tweets Sometimes you can come up with a good tweet, but feel that its not ready to be posted for the world to see. If thats the case, theres a vast number of apps and tools that will allow you to schedule tweets for later. Tweetdeck is one example and if youre looking for something a little more advanced, then Buffer is a great tool to use. Tweet deck is free and enables you to schedule your tweets, see what your competitors are up to and for any up and coming trends. Klout is another that enable a user to do this with was of increasing your social media score. www.tweetdeck.com www.klout.com check these out!
  • 6. Sensitive Content If, for whatever reason, youre tweeting content that isnt suitable for general consumption, activating this option in settings will either display sensitive content (those that users have marked as such) or mark yours. The latter will mean that users will be warned about your content before they proceed. Settings>content> Mark media I tweet as containing material that may be sensitive Please check this box if your Twets contain sensitive media so that users can be informed prior to viewing.
  • 7. Location enabled/disabled If you dont want people knowing your location of your tweet. There is a simple way of disabling this. While you can turn geotagging on, sometimes you might not want people to know where youre are or have tweeted from. If this is the case, head to settings and you will find the option under Tweet location. Settings>security &privacy> tweet location (tick box turn on/off)
  • 8. Attaching Social Media Accounts 8. Linking to Facebook account The majority of social media sites allow cross-posting and Twitter is no exception. In your profile settings, you will find this option at the bottom of the page underneath your bio. Click edit profile and copy the link into your bio.
  • 9. Hashtag searching http://hashtagify.me/ Hashtagify helps you accelerate your business growth, brand awareness and marketing effectiveness through intelligent Hashtag Marketing. See more at: http://hashtagify.me/e xplorer/about#sthash.a oibrene.dpuf If youre looking for particular topics or searching for updates to an event, using a hashtag to search can bring you more accurate results. Provided you know what the main hashtag is (eg: #London2012), you can find out more real-time info.
  • 10. Hash tag services https://tagboard.com https://www.hashatit.com/ https://www.hashtags.org hashtagify.me iconosquare.com/instagram-search-tool
  • 11. General Tweeting Less is More You may post interesting content or say witty things, but when youre doing so, you want to give people the opportunity to retweet your stuff. As a rule, you should leave leave 20 characters worth of spare to allow this. If its possible leave 40 since that way, the person retweeting should be able to fit in a quick comment. Modified Tweet For those cases where youre retweeting something thats too big, modified tweets come into play. Marked as MT, this lets people know that this tweet has been edited so you can cut down the least essential parts or reword it so you can tweet it. Shorten URL Yes, Twitter and every other third-party app automatically shortens apps, but using a URL shortener has its benefits. For one, all URL shorteners include analytics so you can see how effective and popular your links are. Handy if youre a business or blog and want to see how many clicks a link got. Twitter lists Chances are youre following far more people then you can keep up with. Lists are a handy way of counteracting this. By creating different lists for different categories, you can easily follow the same number of people without being overwhelmed.
  • 12. Discovery- Searches Twitter recently redesigned its search feature so its a good place to start when discussing features. Behaving more like Google and Facebook by suggesting users, searching terms can be filtered by top, all or best yet, People You Know. The latter allows you to see what those users you follow are saying so you can jump into the conversation or add your own comment Advanced Search However, if that isnt enough for you, you can take things a step further and increase your search capabilities. When youve viewing a search result, clicking the cog icon up in the top right-hand corner to bring advanced search. Here, you can filter by words, accounts, location and even moods to find what you want. Alternatively, you can access advanced search here. Save Search Similar to how you find advanced search. On the search results page, this is the second option offered in settings alongside advanced search.
  • 13. Public Replies Public replies Sometimes when youre having a discussion, you want everyone to see it instead of just the person. It might be to strengthen a point you made with a previous tweet or to help followers keep up to speed with a discussion. To do this, simply place a full stop (really you could place any symbol, but this is tidier) and it will appear as a public tweet.This rule also applies to any tweet that begins with a username.
  • 14. Images& Video Images & Video If you want better engagement or responses, sometimes an image or video is the way to go. Its good to mix up your tweets with a mixture of the two. If youre not used to taking photos or need an excuse to take some snaps, then things like the photo a day challenge on Instagram is a great way of getting practice. Just be sure to choose only the best photos to tweet if you dont want to overwhelm your followers with abstract photos.
  • 15. Twitter Mobile Just because smartphones have grown in popularity doesnt mean that feature phones arent still being used. A section for traditional SMS still exists in settings, allowing you to receive text notifications, how many notifications you want to receive is really up to you, but bear in mind that you have to enable certain followers for mobile notifications first before you can start using it. SMS Sleep settings Because you dont want to be woken up at 3am by a Twitter user on the other side of the world, you can choose to switch off updates during certain times. Simply turn on the settings and choose the times you dont want to receive notifications. Tweet alerts One of the new features for Twitters new app update is the ability to receive notifications every time someone tweets. To activate this, go to the account you want to keep up to date with and hit the options button (person symbol). Select Turn on notifications and now you will now be alerted to any updates from that account
  • 16. Apps Nurph is smart in that it correlates hashtags to create an ongoing conversation between Twitter users, making it easier for them to respond to one another and chat through tweeting and creating hashtag chatrooms. You can also create Twitterbots to guide users to a chatroom and funnel all your replies into the one space. Nurph is the ultimate in Twitter community curation dlvr.it (deliver it ) schedules blog posts to be delivered onto Twitter and across other social media platforms, allowing you to keep up with all social media and projecting your content to as many people and in as many ways as possible at one time or many. Its fairly by-the-numbers and simple to use, so as to be effective as possible.
  • 17. Apps TweetBoard pulls your Twitter stream into real-time and reformats them into threaded conversations. So instead of clicking view conversation a viewing a feed between you and few users, TweetBoard will enable you to view the conversation, other similar conversations and any tangential tweets as well, forming one giant conversation among you and your friends and followers. Who Retweeted Me enables you to congregate all your Retweeters on one page and thank them one by one, if you so please. It will tell you how many retweets a certain tweet has had as well as the average amount of followers the Retweet-ers have and the potential reach the tweet had with their help. To top it all off, it puts the chronology of retweeting in a simple graph for you to analyse at your pleasure.
  • 18. More Apps TwitSweeper Twitter is as closed to organised chaos as humanity will ever get; TwitSweeper has undertaken the rather audacious task of cleaning it up a bit. Use TwitSweeper, either as a trial version or a paid subscriber, to rid your feed of spam. Whether it manifests itself in tweets, messages or spambots followers, TS will be on hand to shoo them away. The Archivist The Archivist is one of the premier Twitter analytic apps, allowing you to archive tweets and analyse the biggest trends. Whether youre searching for stats on keywords, hashtags or certain users, the Archivist will provide an extensive and aesthetically crisp analysis of whatever you want. MentionMap MentionMap displays all your mentions and replies in a spider diagram, which, though undeniably nice to look at, can be awkward to navigate. Type in your username and the diagram will appear with legs dedicated to users you have tweeted, hashtags you have used as well as tributary users and conversations. It is a great way to visualise your tweets and the connections youve made on Twitter
  • 19. More APPS TwitLonger Twitter is a hard task-master where TwitLonger is merciful and sympathetic. Sometimes 140 characters isnt enough and TwitLonger understands as such. You dont want to write an entire blog or a novel, but you just need a few more words to convey your point. TwitLonger will cut you some slack and then post a link to your extended tweet on Twitter just so everyone wont miss out on it. TweetAdder TweetAdder is a management tool that is designed to get you get more Twitter followers, but more importantly, it helps bring in engaged followers suited to you and whatever you are pedaling rather then just pure numbers. It is a good tool for those that are new to Twitter or want to exploit social media to their business advantage. Fast and easy to use, TweetAdder will get you up and on your feet in no time, helping you add users and get properly involved with Twitter. ManageFilter ManageFilter is quite a behemoth. You can unfollow users and bots en masse, copy and follow lists of users from other accounts, and the in-built analytics are comprehensive and allow you to pick the best time to make your most important tweets. Theres even a search tool tailored to your account unlike any offered by Twitter itself; very helpful and essential for popular accounts/businesses.
  • 20. Apps Qwitter Qwitter is an email service that keeps you up to date on your followers and those who have unfollowed you and the fluctuation in each. For people with a great deal of followers, Qwitter would be very useful with its daily updates, telling you how many people you have gained and lost and putting it in a statistical context as well. It has a clean design that is similar to Twitter itself and is perfectly effective if you really need to know these details. TweetDeck by Twitter Perhaps the most well known Twitter app out there,TweetDeck is great and quickly becoming the preferred way to use Twitter among dedicated users as it is far more expansive and comprehensive than a standard Twitter news feed. Instead of merely viewing your following feed, you can view multiple feeds at any one time, and they can be customised to your choosing. Most likely, one would use it to view replies, mentions, interactions and search hashtags simultaneously, but there are plenty of possibilities
  • 21. Twitter SEO Social media and SEO has a close relationship. One complements the other and it shouldnt be any surprise that you can optimise your Twitter account to take advantage of this. There are many ways you can do this: The first is to pick a name and username that has the main keyword you want (if its marketing then @ABCmarketing etc.). If you already have a Twitter account, then you can change your actual name, but dont change your username. Include your website address. its an obvious statement, but you want to make sure people can find your site. Dont use a URL shortener and whatever you do, dont make your address direct to your Twitter account, thats just silly. Your bio is also important. Above all, you want your personality to shine through, but you should include some main keywords in it. You only have 160 characters so make sure the words in question are high value. Your profile photo is also handy for this. Make sure you rename it before you upload it. If youre happy with your profile photo, then just upload it again, but under a new name.
  • 22. Guides on Twitter Twitter itself has a vast range of guides and blogs for different sections, which is bound to come in useful at some point. Some of them include advertising & business, developers and newsroom just to name a few.
  • 23. Last Minute Tips 1. Follow the leads. Twitter isn't just about your tweets; it's also a great source for information on your competition. Monitor their engagement, find out what the hot topics are. This will give you fresh insight on how to broaden your own following and what those people are looking for. It may even show you what your competition is doing better than you. With a little tweet tweaking, you may be able to get those followers to convert to your own company. 2. Save the sales pitch. Don't get caught up in using Twitter as a selling tool. Instead, use it to increase customer loyalty and offer valuable information to your followers. Overmarketing will merely leave a sour taste in followers' mouths, and you may even end up losing them if their feed gets too clogged with too many promotions. Be viewed as a resource, not a door to door salesperson. 3. Keep it short. Posting links and content is a great thing, but Twitter users are all about brevity, so be sure to shorten your links by using a redirect service. http://bit.ly is a good one for measuring your click- thrus and performance, but if you dont use something like that, Twitter will automatically shorten your links using their built in T.CO shortner. 4. Reply with a period. Twitter filters allow users to only view replies if they are following each side of the conversation. But by starting off your reply with a period, the post won't start with @--it will instead be viewed as a separate tweet and will be seen by all of your followers. Breaking grammar rules never felt so good. 5. Lose a few characters. Yes, 140 characters is the technical limit on Twitter, but all the cool kids are now only tweeting with 125 or less. Short, punchy tweets will grab your followers' attention rather than getting lost in their feeds. The more characters left, the easier it is for people to retweet and add their own comment as well.
  • 24. Tips 6. Ask Questions. People want to feel like you value their opinion and asking questions, even simple ones, tend to receive more engagement. 7. Be a resource. Providing value and being seen as a resource is a sure way to build a quality follow and to get retweeted. In a sea of nonsense and worthless tweets, if youre the one sharing quality, interesting content; youll stand out. If you spend all of your time sharing what you ate or just having personal convos, you very well could lose followers. 8. A picture's worth a thousand tweets. I can't stress enough how important pictures are in any social media platform, and Twitter is no exception. Twitter now displays images in timelines, and if youre not taking advantage of this youre missing out. An image attached to any tweet is sure to increase visibility and engagement. 9. Dont be too good for people. No matter how well known you are, or how busy you are dont be that person who thinks they are too good to reply to anyone. Im typically slammed, but I still take time every day to answer each and every person (that I see) who tweets me, thanks me, says they are reading my book etc. I believe in building your fans and brand champions one engagement at a time. Its amazing how one quick conversation or reply can make someone feel appreciated and turn them into a brand champion or personal fan.
  • 25. Conclusion I hope these tips and clear and helpful. Thank you for taking the time to read my presentation. Thanks again Abigail Pike