SAB Miller Competition Case Study
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SABMiller India has grown significantly in the Indian beer market over the past 15 years through acquisitions of several Indian breweries. It now has a portfolio of local and global beer brands that appeal to different types of consumers. As one of the leading brewers in India, SABMiller's strategy is focused on accelerating growth while promoting social development and environmental sustainability in its business operations and supply chains.
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This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfWhiz Marketers
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At Whiz Marketers, creating engaging content is more than just words and visualsit's about crafting an experience that resonates. We dive deep into audience behavior, leveraging data insights, emotional storytelling, and strategic execution to create content that captivates and converts. From interactive social media campaigns to SEO-optimized articles, we ensure every piece is tailored to drive engagement and brand growth. In the fast-paced digital world, content isnt just kingits the key to connection. Lets make yours unforgettable. Rose flower file backlink submission.pptx
Rose flower file backlink submission.pptxfetixat606
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Rose flowers symbolize love, passion, and beauty, making them one of the most cherished blooms worldwide. Available in various colors, each shade holds a unique meaning. Whether gifted in a bouquet or grown in gardens, roses captivate hearts with their fragrance and elegance, leaving a lasting impression.
EEAT your way to the top of Google - Enhance your SEO
EEAT your way to the top of Google - Enhance your SEOQuibble
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If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results. 
Top Electronic and Electrical Components Manufacturers and Suppliers in India
Top Electronic and Electrical Components Manufacturers and Suppliers in Indiaworkmintmedia
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India's electronics and electrical industry is growing rapidly with a strong supply chain. With government incentives and increasing demand, the country is set to become a global leader.BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit AzkaJahit Custom Azka
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BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
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Boost Enrollments with Google Ads for School | Ritz Media World
Boost Enrollments with Google Ads for School | Ritz Media WorldEleque Infra
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Drive more student inquiries and enrollments with expert Google Ads strategies for schools. Get higher visibility and maximize your ROI today!Personal Brand Development: A Digital Marketing Strategy
Personal Brand Development: A Digital Marketing Strategyyeshwimbu
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This presentation explores the journey of creating a personal brand built on creativity, authenticity, and collaboration. Learn how I defined my strengths, values, and professional identity to create a compelling brand message that resonates with employers, clients, and audiences. Through strategic use of Keynote and digital marketing principles, Ive developed a clear framework that positions me for growth and meaningful engagement in the digital space. Whether youre looking to refine your own brand or gain insights into the process, this presentation offers valuable takeaways for anyone looking to make a lasting impact in the digital world. How Audiences use Technology and its Impact on their Lives
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In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.The best content marketing in the travel industry
The best content marketing in the travel industryvanessaguedou
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Im exploring the world of content marketing in the travel industry.
Travel brands have mastered the art of storytelling and digital engagement to attract and inspire travellers. But which strategies stand out the most?
The Secret Guide to Marketing Your Local Business For More Sales & Customers!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
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Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.Biography of David Kircus
Biography of David KircusDavid Kircus
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David Kircus serves as the Chief Operating Officer (COO) at TEAM Strategies, where he combines his experience as a retired NFL wide receiver with a strong leadership mindset to guide the company. In addition to his executive role, he is passionate about helping young athletes develop and often spends his summers volunteering at recruiting camps. During these camps, he works with incoming athletes to perfect their drills and techniques, preparing them for future challenges in their athletic careers. His commitment to helping others succeed is a key aspect of his leadership style.GetResponse-The-All-in-One-Marketing-Platform.pdf
GetResponse-The-All-in-One-Marketing-Platform.pdfMarc Clarysse
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Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.Your Website is Losing You Money. Lets fix that!
Your Website is Losing You Money. Lets fix that!Pixellion
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Your website might be costing you money and you dont even know it. A slow, unoptimised or outdated site means lost traffic, leads and sales.Digital Marketing Workshop Florence Fashion Society.pdf
Digital Marketing Workshop Florence Fashion Society.pdfNicoleJaroscak
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This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!How to make a strong marketing plan.pptx
How to make a strong marketing plan.pptxMohammadFaiz776142
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includes how to make a marketing plan for a product marketing 
SAB Miller Competition Case Study
- 1. TEAM NEWS, MICA Rahul Jawahrani | Chakshu Bhandari | Aditya Narayan Banerjee | Ronika Rai Sarin
- 2. 2000 Entered Indian market by acquiring Narang Breweries 2001 Acquires Mysore Breweries 2002 Acquires Rochees Breweries 2003 Acquires 50% stake in Shaw Wallace's beer business 2005 Completes a 1400 Cr acquisition of Shaw Wallaces beer business SABMiller India is one of the leading brewers in the country. In a span of 15 years, SABMiller India has been able to make its mark on the Indian beer market with a mix of local and global brands such as Haywards 5000, Knock Out, Fosters, Miller High Life & Ace and Peroni Nastro Azzurro- a portfolio that appeals to a cross-section of consumers ABOUT SABMILLER INDIA
- 3. Accelerating growth and social development in our value chains Make beer the natural choice for the moderate and responsible drinker Secure shared water resources for our business and local communities Create value through reducing waste and carbon emissions Support responsible, sustainable use of land for brewing crops BIG PICTURE
- 4. Six Smart Cities to drive GDP growth Service, Construction and Agriculture Industries 2nd Largest beer Volumes (15% of industry) WELLINGTON 38% of state population is below LDA Premium Segment(8% of total): United Breweries : 50% SABMiller: 30% Carlsberg: 10% ABI & Local: 10% Mainstream Strong : Dominating Mainstream Mild: Declining
- 5. STRATEGY FOR WELLINGTON Leveraging higher disposable incomes Hold over industry players and alcohol industry Demand Pull, capitalizing on customer equity Non alcoholic beverages for pre- LDA Mainstream for young professionals
- 6. PORTFOLIO SEGMENTATION PREMIUMECONOMY 1.1mHL MAINSTREAM 19.6mHL1.7mHL 27% 6% -3% Hook Fresh LDA's to Mainstream Customers now on Mainstream will move to Premium
- 7. Approach to Pricing Incentivize B&R and offline channels Offers on bulk orders and leveraging happy hours Drive sales through increased volumes Cultivate taste & foster demand for products that give higher margins No Reduction in Prices
- 8. Airports Sponsorships Corporate tie ups Personal Tie ups Vending MachinesHappy Hours TRADE DRIVERS
- 9. Retain employees and help them grow Engage through gamification Motivate through incentives and rewards Leveraging new age networks Engage talent early through internships and freelance projects TALENT MANAGEMENT AND ACQUISITION