�ݺ�ߣ

Northampton, Northamptonshire United Kingdom

Marketing

Advertising / Marketing / PR

I excel at working on, not working in marketing, there is a distinct difference in these to things but the smallest change has the biggest impact. Working “on” allows me to take a different view of a particular situation and deliver a process based on the required results. But I do fully appreciate that and idea is only that, it’s the application of it that will ultimately determine success. I believe and have been told I am exceptional when it comes to identifying opportunities to exploit in markets, especially in cross-media situations, and defining gaps that exist and that can be exploited as a result of really understanding what target customers will respond to.