Ajab Samrai began his career with London-based agency Saatchi & Saatchi, where he was hired by the industry legend and Executive Creative Director, Paul Arden. He was soon promoted to Creative Group Head and went on to work on global brands such as British Airways, Coca-Cola, P&G, IBM, Toyota, Amex, Nestle, Mondelez, Sony, T-Mobile and Vodafone. Samrai has cemented his reputation as one of the best creatives in the industry and has received more than 300 commendations and awards throughout his career at top shows including D&AD, One Show, Clios and Cannes. In 2019 he founded a new business called BLITZWORKS, a strategic consultancy that can deliver new creative platforms in just three days.