Brand position and brand image strategy development
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The document discusses key elements of developing a brand image strategy including Kapferer's brand identity prism model. It focuses on brand, image, strategy, development, and the Kapferer brand identity prism as tools for crafting a brand image strategy.
Brand position and brand image strategy development
- 1. AJINKYA KHARE 6029 MARKETING
- 2. Key elements of Brand
- 5. kapferer brand identity prism