LSkiadoitalalkozo2015nyar
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Libri-Shopline csoport kiadói partnerei felé bemutatott prezentációja jövőképről, stratégiáról, Nyitott könyv programról.
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LSkiadoitalalkozo2015nyar
- 1. Út a jövőbe – stratégiák és célok
- 4. A kultúra iránti igény örök. A kultúra elsőszámú közvetítőjeként és szakértőjeként közelebb hozzuk az olvasás élményét.
- 6. Társadalom Munkatársak Kereskedelmi partnerek • Szerződéses feltételek pontos betartása • Fizetési határidő csökkentése, kötbér 45 nap 60 nap
- 7. Közvetlen partnere számának növelése • 900 ezer törzsvásárló • 2,5 millió bolti vásárlás • Teljes hazai könyvkínálat online megjelenítése • Közvetlen partnerek számának növelése • 66 ezer könyvcím • 500 ezer idegen nyelvű könyv • 700 ezer antikvár termék • 90 ezer non-book termék • 1millió egyedi látogató a webshopjainkban (Libri.hu, Shopline.hu) • 1,7 millió regisztrált felhasználó
- 8. Progresszív Libri arculat , Bookline kampány Mobil applikációk Értékesítési csatornákon átívelő stratégia Újragondolt kultúra közvetítő rendezvények
- 11. Libri vásárló és eladói applikáció Vásárlói funkciók Bolti eladói funkciók Libri bolti kiosk • Törzsvásárlói adatkezelés • Személyes ajánlók Bookline reader Epub olvasás okostelefonon / tableten Könyvrészlet belelapozás és vásárlási lehetőség Bookline fiókkal e-könyv szinkronizáció Mobil applikációk
- 12. Elérhetőségi csatornák 12 INTERNET HÍVÓKÖZPONTOK MOBIL ALKALMAZÁSOK KÖZÖSSÉGI HÁLÓK EMAIL @ PIACTÉR DIGITÁLIS TERMÉKEK POS ÉRTÉKESÍTÉSI CSATORNÁK DOLGOK INTERNETE CONTENT CENTER CONSISTENT, END-TO-END USER EXPERIENCE ACROSS CHANNELS & DEVICES
- 13. 13
- 14. • Kiemelt partnereink részére valós idejű adatszolgáltatási hozzáférés biztosítása Nyilvánosan működő, BÉT-en jegyzett részvénytársaság • 12,9 mrd HUF kereskedelmi árbevétel • 600 fős létszám • 48 Libri 2 Bookline bolt • Magyaroszág TOP 3 ekereskedője • Strukturált, maximált árrés rendszer (55, 53%) • Kiemelt partnereink részére valós idejű adatszolgáltatási hozzáférés biztosítása
- 15. SZAKÉRTŐ A TOP 10 listája: 1. Extreme Digital (magyar tulajdonú cég) 2. Mall.hu - eMAG 3. Libri–Shopline (magyar tulajdonú cég) 4. Media Markt 5. Bónusz Brigád (magyar tulajdonú cég) 6. iPon (magyar tulajdonú cég) 7. Tchibo 8. Tesco 9. Fashion Days 10. Játéknet (magyar tulajdonú cég) A 10 legnagyobb e- kereskedő
- 17. Libri-Shopline Nyitott Könyv Program • Szerződéses feltételek pontos betartása • Fizetési határidő csökkentése, kötbér • Strukturált, maximált árrés rendszer (55, 53%) • Kiemelt partnereink részére valós idejű adatszolgáltatási hozzáférés biztosítása • Teljes hazai könyvkínálat online megjelenítése • Közvetlen partnerek számának növelése
Editor's Notes
- #16: A TOP10-ben – köztük a dobogó legfelső fokán – 5 olyan cég is szerepel, amely többségében, vagy egészében magyar tulajdonban van (Extreme Digital, Libri-Shopline, Bónusz Brigád, Ipon, Játéknet). A 10-ből további 3 helyezett olyan országosan ismert, a piacon már jól bevezetett márka, mely – nagy múltú – offline bolthálózata mellett, online áruházzal csak az utóbbi 5 évben indult el (Media Markt, Tchibo, Tesco).