The document discusses short-run and long-run demand. Short-run demand refers to existing demand and its immediate reaction to price and income changes when some factors are fixed. Long-run demand is the demand that will exist after enough time for full market adjustments to new pricing or products. In the short-run, prices may change with demand fluctuations, but in the long-run supply adjusts through entry and exit of firms while prices remain stable. The long-run equilibrium occurs when price equals minimum average total cost on the production cost curve.
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Short run and long run demand
1. By –Azfar
Alam
SHORT RUN & LONG RUN
DEMAND
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2. Let us KNOw DeMAND………….
 In economics, demand is
the desire to own
anything, the ability to
pay for it, and the
willingness to pay .
 The term demand
signifies the ability or
the willingness to buy a
particular commodity at
12/11/2011 a given point of time.
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3. SHORT RUN DEMAND
 Short-run demand refers to existing demand, with its
immediate reaction to price changes, income
fluctuation etc.
 Period during which only some factors or variables
can be changed because there is not enough time to
change the others.
 Some inputs variable, some fixed. New firms do not
enter the industry, and existing firms do not exit.
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5. LONG RUN DEMAND
 long-run demand is that which will ultimately
exist as a result of changes in pricing, promotion
or product improvement, after enough time has
elapsed to let the market adjust itself to the
new situation.
 All inputs variable, firms can enter and exit the
market place.
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6. Because of the stickiness of resources in the
short run, in the short run there can be
imbalances in supply and demand. Areas in
which there is increased demand may encounter
shortages until resources can be shifted to it
and likewise areas of decreasing demand can
see excess supply. The long run is assumed to
have no imbalances of this sort.
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7. Reactions to changing demand in the short run
versus the long run
When there is a change in demand in the short
run, the market responds with a change in
prices, that is, prices go up if demand increases and
down if demand drops. However, in the long
run, prices do not change with changes in demand.
Instead, the quantity supplied changes because
resources are assumed to be able to move freely
into or out of the production of that particular
good.
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8. Efficiency under the long-run model
Markets in the long run are at equilibrium when the
price is equal to the minimum average total cost
possible on the production cost curve. Also, at this
point, marginal costs and the long-run average cost
are equal. Further, when there is long-run
equilibrium there is always short-run equilibrium.
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9. Reason for downward slope of the demand
curve for labour in short run.
The labor demand curve slopes downward in the
short run because companies have fixed capital, so
each additional worker produces less and less
additionally. Eventually, as supply and demand
cross, the value a worker offers is exactly equal
to his or her cost. After that point, the worker
actually costs more.
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