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By –Azfar
                                                Alam


             SHORT RUN & LONG RUN
                   DEMAND




12/11/2011         Managarial Economics@Azfar               1
Let us KNOw DeMAND………….




              In economics, demand is
               the desire to own
               anything, the ability to
               pay for it, and the
               willingness to pay .
              The term demand
               signifies the ability or
               the willingness to buy a
               particular commodity at
12/11/2011     a given point of time.
                      Managarial Economics@Azfar   2
SHORT RUN DEMAND

 Short-run demand refers to existing demand, with its
  immediate reaction to price changes, income
  fluctuation etc.
 Period during which only some factors or variables
  can be changed because there is not enough time to
  change the others.
 Some inputs variable, some fixed. New firms do not
  enter the industry, and existing firms do not exit.




  12/11/2011         Managarial Economics@Azfar    3
Demand in Short run




12/11/2011                Managarial Economics@Azfar   4
LONG RUN DEMAND
 long-run demand is that which will ultimately
  exist as a result of changes in pricing, promotion
  or product improvement, after enough time has
  elapsed to let the market adjust itself to the
  new situation.
 All inputs variable, firms can enter and exit the
  market place.




 12/11/2011         Managarial Economics@Azfar     5
Because of the stickiness of resources in the
short run, in the short run there can be
imbalances in supply and demand. Areas in
which there is increased demand may encounter
shortages until resources can be shifted to it
and likewise areas of decreasing demand can
see excess supply. The long run is assumed to
have no imbalances of this sort.




  12/11/2011      Managarial Economics@Azfar   6
Reactions to changing demand in the short run
versus the long run

When there is a change in demand in the short
run, the market responds with a change in
prices, that is, prices go up if demand increases and
down if demand drops. However, in the long
run, prices do not change with changes in demand.
Instead, the quantity supplied changes because
resources are assumed to be able to move freely
into or out of the production of that particular
good.




12/11/2011          Managarial Economics@Azfar     7
Efficiency under the long-run model


Markets in the long run are at equilibrium when the
price is equal to the minimum average total cost
possible on the production cost curve. Also, at this
point, marginal costs and the long-run average cost
are equal. Further, when there is long-run
equilibrium there is always short-run equilibrium.




 12/11/2011             Managarial Economics@Azfar   8
Reason for downward slope of the demand
   curve for labour in short run.




The labor demand curve slopes downward in the
short run because companies have fixed capital, so
each additional worker produces less and less
additionally. Eventually, as supply and demand
cross, the value a worker offers is exactly equal
to his or her cost. After that point, the worker
actually costs more.

  12/11/2011         Managarial Economics@Azfar      9
REFRENCES…….
http://www.ehow.com/about_5072469_definition-long-run-economics.html


http://en.wikipedia.org/wiki/Long_run_and_short_run




  12/11/2011                    Managarial Economics@Azfar             10
Any
                                          Questions??




12/11/2011   Managarial Economics@Azfar             11
12/11/2011   Managarial Economics@Azfar   12

More Related Content

Short run and long run demand

  • 1. By –Azfar Alam SHORT RUN & LONG RUN DEMAND 12/11/2011 Managarial Economics@Azfar 1
  • 2. Let us KNOw DeMAND………….  In economics, demand is the desire to own anything, the ability to pay for it, and the willingness to pay .  The term demand signifies the ability or the willingness to buy a particular commodity at 12/11/2011 a given point of time. Managarial Economics@Azfar 2
  • 3. SHORT RUN DEMAND  Short-run demand refers to existing demand, with its immediate reaction to price changes, income fluctuation etc.  Period during which only some factors or variables can be changed because there is not enough time to change the others.  Some inputs variable, some fixed. New firms do not enter the industry, and existing firms do not exit. 12/11/2011 Managarial Economics@Azfar 3
  • 4. Demand in Short run 12/11/2011 Managarial Economics@Azfar 4
  • 5. LONG RUN DEMAND  long-run demand is that which will ultimately exist as a result of changes in pricing, promotion or product improvement, after enough time has elapsed to let the market adjust itself to the new situation.  All inputs variable, firms can enter and exit the market place. 12/11/2011 Managarial Economics@Azfar 5
  • 6. Because of the stickiness of resources in the short run, in the short run there can be imbalances in supply and demand. Areas in which there is increased demand may encounter shortages until resources can be shifted to it and likewise areas of decreasing demand can see excess supply. The long run is assumed to have no imbalances of this sort. 12/11/2011 Managarial Economics@Azfar 6
  • 7. Reactions to changing demand in the short run versus the long run When there is a change in demand in the short run, the market responds with a change in prices, that is, prices go up if demand increases and down if demand drops. However, in the long run, prices do not change with changes in demand. Instead, the quantity supplied changes because resources are assumed to be able to move freely into or out of the production of that particular good. 12/11/2011 Managarial Economics@Azfar 7
  • 8. Efficiency under the long-run model Markets in the long run are at equilibrium when the price is equal to the minimum average total cost possible on the production cost curve. Also, at this point, marginal costs and the long-run average cost are equal. Further, when there is long-run equilibrium there is always short-run equilibrium. 12/11/2011 Managarial Economics@Azfar 8
  • 9. Reason for downward slope of the demand curve for labour in short run. The labor demand curve slopes downward in the short run because companies have fixed capital, so each additional worker produces less and less additionally. Eventually, as supply and demand cross, the value a worker offers is exactly equal to his or her cost. After that point, the worker actually costs more. 12/11/2011 Managarial Economics@Azfar 9
  • 11. Any Questions?? 12/11/2011 Managarial Economics@Azfar 11
  • 12. 12/11/2011 Managarial Economics@Azfar 12