Planning for Success
0 likes247 views
This document provides a planning framework for building a successful, profitable, and valuable business. It outlines that planning provides direction, helps make the right decisions, identifies issues, and ensures everyone is working towards the same goals. The key elements of planning include developing a vision, strategy, structure, and understanding organizational culture. Planning also requires understanding external market factors and stakeholders. Successful planning focuses on critical success factors, contingencies, implementation over ideas, understanding stakeholder expectations, and regularly measuring progress. Developing a clear and compelling vision that connects with the target audience is also important.
Planning for Success
- 1. Planning Framework for Success. How to differentiate and build a more profitable, valuable & enjoyable business. 19th September 2011
- 2. Planning Framework Your purpose why? Prioritise objectives. Integration of long, medium and short term - Strategic, Business & Operational. Focussed on the end game provide options. Engage all stakeholders. Connect with target audience. Confidential Property of Marsdens -not to be reproduced without permission. 2
- 3. Why you should plan Provides direction (focus). Helps organisations make the right decisions about resource allocations and priorities (management). Identify issues in the way of success (mitigate risk). Ensures everyone rows the boat in the same direction (consensus). Ensures the right things are being measured (KPIs). Confidential Property of Marsdens -not to be reproduced without permission. 3
- 4. Key Elements Vision. Strategy. Structure. Culture. Includes Analysis of the market external. Confidential Property of Marsdens -not to be reproduced without permission. 4
- 5. Successful Planning Know your Critical Success Factors. Build contingencies. Success not perfection. Balance, leverage & scale. Implementation more important than ideas. Understand stakeholder expectations and timing. Context before Content - ask What and How. Confidential Property of Marsdens -not to be reproduced without permission. 5
- 6. Develop a Powerful Vision Clearly communicates your Point of Difference. Demonstrates your value proposition. Builds an emotional connection with your target audience. Clear what you do and don't do. Will get people excited, motivated, engaged, curious. Engage team and stakeholders for maximum buy-in & rollout. Confidential Property of Marsdens -not to be reproduced without permission. 6
- 7. Maximising your Value A thinking, engaging, client focussed culture. Objectives Measures Value Built into a strong brand. Logic makes you think, emotion makes you act. Providing multiple exit strategies. Confidential Property of Marsdens -not to be reproduced without permission. 7
- 8. The F word Focus. Your business, POD, market, people, customers, community. Alignment of core values with culture. Accountability. Watch the scoreboard. Confidential Property of Marsdens -not to be reproduced without permission. 8
- 9. Incrementalism vs. Visionary 2 Work out where you are 1 today VISIONARY Work out where you want to 2 be 5 3 4 Work out the bite size steps 4 needed to get there 5 3 1 SET TARGETS AND MEASURE EVERYTHING Confidential Property of Marsdens -not to be reproduced without permission. 9
- 10. Confidential Property of Marsdens -not to be reproduced without permission. 10
- 11. Culture The glue that makes all the difference to your success. Its for you to design otherwise you get what you deserve. Confidential Property of Marsdens -not to be reproduced without permission. 11
- 12. Understand the Market Regulatory & Legal. Technology. Competitors. Consumers. Industry. Economy. Cultural impacts. Confidential Property of Marsdens -not to be reproduced without permission. 12
- 13. The success stories are able to Articulate a clear vision (a snapshot of your ideal business model, rollout and exit). Set goals, objectives & drive an action plan. Measure & review their ongoing progress. Manage the process- take action. Utilize all available assistance. Learn from those who have successfully done it before. Implement, communicate clearly, build a fanatical fan base, have fun, re-invest. Confidential Property of Marsdens -not to be reproduced without permission. 13
- 14. Next Steps Take action and design your future. Special offer for first 3 a complimentary Strategic Business Health Check valued @ $950 www.marsdens.com.au 08 93823244 Alec Blacklaw 0408 351403 alec.blacklaw@marsdens.com.au Confidential Property of Marsdens -not to be reproduced without permission. 14