I focus on developing creative solutions and effective strategies to deliver on client objectives. Passionate about creating content that drives earned success by identifying opportunities to be relevant in an ever-changing digital environment. Strategists tend to fall on one of two sides of the spectrum, instinctual and analytical. I believe that data drives action and focus on understanding consumers digital/social behaviors in a 'people first, platforms second' mentality to create and communication brand messaging that resonates and influences purchasing decisions.
Clients have included: DICK'S Sporting Goods, SMS Audio, Radisson, Old Navy, Charmin, Bounty, Puffs, Dawn, Cascade, Levi's
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