A Design and Innovation Manager with a visual communication background and experience and a focus in a holistic design process, involving design and user research, information synthesis and analysis, concept development, prototyping and user validation.
Alejandra has collaborated in several projects across industries including food & beverage, healthcare, and consumer goods; using design thinking methodologies in order to identify insights and user needs and translate them into user experiences and business opportunities.
Specialties: User-centered innovation, Design research process (user needs, context, products and services), Concept development, Brand management.
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user researchied masterdesign managementdenmarkdiabetesinteraction designresearch projectservice designuser experience design
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