Curious and creative mind. Exceptional strategic thinking with solid market, consumer, brand and business knowledge. Outstanding ability to identify opportunities, solve problems and design/execute marketing strategies and plans by developing meaningful analysis from market/consumer data (Nielsen, Kantar, Millward Brown; P&L; Consumers & Trends researches; etc). Entrepreneurial behavior. Solid experience managing challenging projects and leading complex cross-functional teams. Experienced in brand repositioning - consumer proposition, formulation, packaging, pricing - P&L; innovation pipeline and communication plans (ATL, BTL, on and off). Strong leadership and engagement profile. Passi...
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