Having moved here in 1991, I have lived in Dubai for the most part of my life- except for a few years in the US for college. I have seen Dubai transform and I have transformed with it.
Although I trained as an Organic Chemist, I moved into marketing because it allowed me to create by thinking out of the box.
My passion is Digital Marketing. The consumer is already highly digitized but the advertisers still have some ways to go. I want to talk with the consumer instead of talking down to the consumer. Starting with consumer and market insights, I am all about improving the digital experience for the consumer wherever there is an opportunity for interaction.
This is an ever-evolving ...
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