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LESSONS

Learned

14 MONTH OF LIVING MY DREAM

everyone¡®s got a

story

... and this is mine

Ali Mahlodji
Co-Founder & CEO, chief story teller
ali@whatchado.net
@mahlo
of course on Facebook

WWW.WHATCHADO.NET
founded 2.1.2012
PERSIAN GUY,
TIME PROBLEM

time15min
persians
who knows them?
HANDS UP!
quick intro
1996 ?rst a dream,

2011 started with a plan,

2012 then a startup

2013 now at Pioneers & HUB
FREAKIN¡® AWESOME!!
REALLY!!
Lessons learned, PIONEERS UNPLUGGED, 11.04.2013
1996
what should I do?

? 2012
8

Handbook of lifestories
* Wikipedia of career stories
* everyone should participate
* everyone¡®s treated the same
* from people for people

WHY?
because no one ever asked you
¡°where do want to be born?
? 2012
2002
2004
2008
2009
2010
the time has come

Internet

Video

global
& social
YEAH, let¡®s do
it

2011

do you
remember that
idea?
2011
You only got one shot,
do not miss your chance
to blow.
This opportunity comes
once in a lifetime.
Eminem ¡°Loose yourself¡±

ORF (AUSTRIAS LARGEST TV CHANNEL) CALLED
¡°Go online before school ends¡±
27.06.201122:00

17 videos, home made
logo was made by developer
27.06.2011Midnight
1st customer

3 weeks after GoLive
Lessons learned, PIONEERS UNPLUGGED, 11.04.2013
?bereinstimmung

100%
Bernd Bl¨¹mel

Regionalverkaufsleiter
23

? 2012
No sales team, just 2 persian guys telling
the STORY of their SOLUTION

Zusammen f¨¹r besse
STORY!
PEOPLE (CUSTOMER) WANT THE

WHY!

PEOPLE WANT SOMETHING TO TELL
FUCK PROMOTING FEATURES FIRST
CELEBRATE
DREAM IT
DO IT
IDEA IS 1%
IT LIKE
EXECUTION 99%
THERE IS NO
TOMORROW
IF YOU DON¡®T BELIEVE,
NO ONE WILL

IF YOU¡®RE NOT READY TO FAIL
OR BLAME YOURSELF ... FORGET IT
DREAM BIG

AND THEN GO BACK TO WORK!

BIG
COJONES
Lessons learned, PIONEERS UNPLUGGED, 11.04.2013
28

? 2012
29

+1000
one-to-one talks

? 2012
MONEY

A.K.A. FOUNDATION

BABY, CAN YOU
PAY MY BILLS?
1999, DESTINY¡®S CHILD
BILLS, BILLS, BILLS

NO BUSINESS PLAN = FORGET FLYING TO THE MOON
LEARN TO LOVE IT, BECAUSE YOU NEED IT
DON¡®T THINK ?VC VC VC¡°!! (LATER IT¡®S OKAY)
UNDERSTAND WHAT CUSTOMERS WANT PAY FOR
STARTUP
WEEK2011October
T P

50
LEARN TO SAY

NO!

DON¡®T DO THINGS BECAUSE OF THE WRONG REASON
THINK BIG, THINK LONG

TERM

SHOULDN¡®T
BE REASON Nr. 1
5200mMountEverest

October2011
LEARN TO SAY

YES!

WHEN IT¡®S THE RIGHT TIME
& WHEN IT FITS YOUR PLANS
& WHEN IT MAKES SENSE

Network

USE THEM AS
A WEAPON

people you trust
Build YOUR A Team
HIRE A PLAYERS ... not new, but true
B stands for BELOW STANDARD
C stands for ... who is C?

FIND THE BEST PEOPLE
(WHO ARE ALL SMARTER THAN YOU)

AND UNDERSTAND WHAT
DRIVES THEM!

FIND FRIENDS
YOU WANT TO HAVE FUN WITH
+20 people
13 nations
12 languages

FIRST
ADULT
Never forget
where you come from
IT¡®S THE DNA OF YOUR
SUCCESS
e.g.
thank you Pioneers,
thank you HUB
thank you & wake up!

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Lessons learned, PIONEERS UNPLUGGED, 11.04.2013