- Search & Content Strategy : richesse et pertinence des contenus, proximit茅 s茅mantique, indexation, mod茅lisation de donn茅es (mod猫les bool茅ens / mod猫les vectoriels), r茅f茅rentiels s茅mantiques (taxonomies / facettes), impacts SEO / SEA / SMO / SEM, strat茅gie des m茅tadonn茅es, content administration.
- Formation professionnelle continue 脿 l'茅criture Web :
M茅thodes de sourcing, hi茅rarchisation du propos, clart茅, concision, densit茅 du message, structure du contenu, adaptation du style au format, 脿 la cible, microcontenus, SEO (Panda / Pingouin / Colibri), accessibilit茅.
- Planification et animation 茅ditoriale : content management, industrialisation de process 茅ditoriau...
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