-Over 6 years working experience in brand strategy field (marketing research & analysis ,consumer insights development, brand positioning & communication.)And dedicated in digital brand marketing (integrated digital communication strategy,emerging digital experience development,social media marketing,etc.)
-Expertise in brand strategy, digital marketing communication ,distilling precise insights & inspiring teamwork.
-Deep understanding of consumer behavior & culture , brand USP and Chinese digital industry(social media,e-commerce,ePR, Mobile锛塴andscape and trend.
-Served clients(pitch & retain) including: Volkswagen, Audi, Skoda,NIKE, Unilever, Tag Heuer, Windsor, Tourism New Zealand, ...
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