My name is Alp Can Utku.
I have been working as a marketing professional since 2010 and focused on data-driven marketing and marketing analytics with a total experience of 5-years in digital marketing.
I believe, successful digital marketing strategy is a result of the perfect mix of the right outcomes from a set of previously collected, analyzed and even predicted customer data and a powerful and definite brand identity; followed by relevant creative approach: and campaigns to be executed across multiple channels. For this to happen, companies need to focus on Integrated Marketing and keep it real instead of just talking about the hype.
Thanks for reading.