Savage Records is an independent hip-hop label founded in London in 2017 to scout new and early career hip-hop artists around the world and help publish their music. The label aims to sign diverse artists across ethnicities and hip-hop styles like Drake, Kendrick Lamar, and Logic to improve the music industry globally. The logo uses rough white text on a black background to represent the label's name and capture the essence of hip-hop, with "Savage" describing the mainstream and bold nature of the label within the industry.